by Ryan M. Healy on July 25, 2011
One of the primary principles of positioning is to be first in a particular category or market. If you can be first in your category, then your prospect will naturally think of you first when he is ready to buy. This principle of positioning works the same way with history. The media writes the first [...]
Need a Copy Critique?
Copy critiques are probably one of the least sexy ways of increasing online sales. And yet a good copywriting critique can pay off in spades, both in lower customer acquisition costs, as well as healthier profits.
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by Ryan M. Healy on May 31, 2011
What do psychopaths, scam artists, and con men all have in common? They’ve all been featured on this blog! In fact, I’ve written individual posts about each of these types of individuals and how to know when you’re dealing with one. Trouble is, these three articles were published over the course of three years (the [...]
How to Get Your First Real Copywriting Client in 14 Days or Less
I launched my freelance copywriting career on June 13, 2005. Much to my surprise, I landed three clients in the first two weeks. If you'd like to discover how I did it,
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by Ryan M. Healy on May 25, 2011
Today I came across a fascinating article about a man (Tony) who faked insanity to get transferred from prison to a mental institution. The story in itself is reminiscent of the “damned if you do, damned if you don’t” world that’s portrayed in the novel Catch-22. Once you’re diagnosed as mentally ill, it’s hard to [...]
How to Break Through Writer's Block and Write Winning Ads
Even the best copywriters sometimes get stuck for words and struggle to write winning ads. But what if there was a surefire way to smash through writer's block and write winning copy almost every single time? Good news -- there is.
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by Ryan M. Healy on March 28, 2011
I recently bought a report from Jason Leister called 31 Tips for Working with Clients Without Going Crazy. Even though I’ve been a freelance copywriter for about 6 years now, I still picked up quite a few ideas that I’m now actively applying in my business. To be clear, Jason’s report isn’t about how to [...]
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by Ryan M. Healy on March 21, 2011
Scam artists aren’t always easy to spot at first glance, but once you know what to look for, they are much easier to identify. Here are 7 traits most scam artists have in common: 1. Likable, Confident Personality Most scam artists are actually very easy to like. This is one way they build trust with [...]
How to Break Through Writer's Block and Write Winning Ads
Even the best copywriters sometimes get stuck for words and struggle to write winning ads. But what if there was a surefire way to smash through writer's block and write winning copy almost every single time? Good news -- there is.
Click Here to Read the Complete Article »
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