From the category archives:

Sales

What a Nasty Rash Taught Me about Marketing

by Ryan M. Healy

Back in middle school, when I was about 11 or 12, I developed a really bad case of eczema.
At first, it was pretty mild, but the doctor in Alabama misdiagnosed my condition and gave me creams that actually made my eczema worse!
Talk about a goof up.
As the eczema spread, I remember being embarrassed to wear [...]

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I See Dumb People!

by Ryan M. Healy

in Business, Copywriting, Sales, Twitter

I hate to put it so bluntly, but people are dumber than you think.
No, I’m not some misanthrope (I really do like people)… and yes, there will be a marketing lesson here. So please bear with me for a moment as I present a few seemingly unrelated pieces of information.
In the past few weeks, there’s [...]

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I Like Your Plain Language

by Ryan M. Healy

in Copywriting, Lessons, Sales

After speaking with a potential client for an hour, he told me he was really glad that I hadn’t used the word “deliverables.”
He also said, “I like your plain language.”
That really struck me because plain language is really what copywriting is all about. It’s about writing like you talk. Not in a fancy way either, [...]

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The Easiest Way to Lose a Sale

by Ryan M. Healy

in Business, Getting Clients, Sales

So I’ve been car shopping lately.
And let me tell you, it’s been really disappointing to see how careless car salesmen are.
Here’s why:

Went to Subaru dealer #1. Test-drove a 2009 Impreza WRX. After I left the dealership, I received no follow-up whatsoever.

Went to Subaru dealer #2. Test-drove a 2010 Outback. After I left the dealership, I [...]

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Selling Scuba Gear to Ski Bums: 3 Sales Lessons My Daughter Learned

by Ryan M. Healy

in Business, Case Studies, Sales

My 6-year-old daughter was recently inspired to make some money.
She got an empty box from the basement, gathered up a bunch of miscellaneous trinkets (pencils, erasers, plastic jewelry, coins, etc.), and then marched out to the curb to sell her “wares.”
Of course, she brought her younger brother along with her.
So there they were, sitting on [...]

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