Ryan Healy on Copywriting, Advertising & Business Growth
From the category archives:
The more mindshare you occupy in a person’s brain, the more likely it is they’ll respond to whatever you ask them to do.
Naturally, mindshare is a very valuable thing.
Is this why some gurus will tell you to stop following so many people on Twitter… or to stop reading so many blogs… or to unsubscribe from [...]
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Claude Hopkins was one of the greatest copywriters of the 20th Century. He documented his development as a copywriter and the advertising principles he discovered in two books: My Life in Advertising and Scientific Advertising.
In Chapter 18 of My Life in Advertising, Hopkins reveals what he calls his “great mistake.” And what was that mistake?
I [...]
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A common question new copywriters have is, “Should I have a contract?”
I used to say no. Because, to be quite frank, a contract is only as good as the person who signs it. If they don’t pay you, you’re going to be out the money, no matter what the contract says.
Furthermore, the cost of legal [...]
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If you are in a service business, then it’s only a matter of time before a client or customer is unhappy and tells you about it.
When this happens, it’s only natural to want to shift blame back on the client. (”It’s something THEY did that caused the problem; not ME!”)
Frankly, it doesn’t matter whose fault [...]
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As I look at how I run my business, I can trace most of my business beliefs and practices to certain verses in the Bible.
That’s why I say, everything I learned about business I learned from God. Who knew God was such a good business man?
Here are some key Biblical principals that drive my behavior [...]
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There is nothing quite as polarizing as religion and politics. And while this blog is primarily about business and copywriting, I’m not shy about my beliefs.
For instance, my Digg profile is filled with political and world news. I’ve used Twitter and Facebook to broadcast some polarizing views in both politics and religion. And I’ve even [...]
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Opportunity is both a blessing and a curse.
The problem with opportunity is not that there is too little of it, but rather that there is too much. We are awash in opportunity to the point of confusion and indecision.
Should I do this or that? Go here or there?
The questions are endless.
Anymore, the goal is not [...]
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On Saturday, my wife and I decided to drive around a little bit before we went home. We enjoy checking out different neighborhoods because we’re renting and we hope to move again soon.
So when we saw an open house we decided to drop in.
The realtor talked our ear off.
Furthermore, much of what he said was [...]
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There’s common laziness, of course. It’s usually expressed as procrastination, channel surfing, and basically not doing anything.
This is the first hurdle most of us face when we’re trying to start a business or keep one running. We’ve got to overcome inertia to get things done.
Here’s the thing. Once you’ve overcome ordinary laziness and consider yourself [...]
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When the Titanic was finally finished being built, it was the largest passenger steamship of its time.
It was a site to behold, having been designed to be both functional and beautiful. (The fourth smoke stack was merely an ornament to make the ship look more impressive.)
Some of the wealthiest citizens of the early 20th Century [...]
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Ryan Healy is a freelance copywriter
based in Denver, CO. Contact him at:
720-344-7788 | rhealy@gmail.com
