From the category archives:

Twitter

Social media can be a huge time waster when it’s used incorrectly.
Unfortunately, most people use social media the wrong way. They spend hours every day tweeting, Facebooking, and who knows what else — only to find that they’re a day older and not a penny richer.
Here’s a useful principle for business:
If what you’re doing for [...]




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If you’ve been a reader for any length of time, you know that my blog here is the “main course,” so to speak.
In other words, this is where I share a lot of my controversial ideas, as well as tips, strategies, and techniques for writing sales copy, getting traffic, and growing business.
Now, I even have [...]




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Social proof is one of the six pillars of persuasion. Robert Cialdini dedicates all of Chapter 4 — more than 40 pages — to social proof in his book Influence.
Of course, in a marketing setting, you want to use social proof to your advantage. But every once in a while, this technique can backfire.
A Live [...]




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Bad news today. Social media is not the panacea the media has made it out to be. In fact, in many cases, it can do more harm than good.
So while I do like social media and get new blog readers from it, please allow me to share the three most common hazards of social media.
Hazard [...]




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I got more traffic to this web site last month (October 2009) than any other month since I started writing this blog.
Part of the reason for this is I have some truly great people in my social network. And they have graciously shared and linked to some of the posts I’ve written in the last [...]




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