Comments on: Claude Hopkins Great Mistake http://www.ryanhealy.com/claude-hopkins-great-mistake/ Ryan Healy on Copywriting, Advertising & Business Growth Sat, 31 Jul 2010 22:06:00 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Leisa Good http://www.ryanhealy.com/claude-hopkins-great-mistake/comment-page-1/#comment-4992 Leisa Good Sun, 17 May 2009 22:02:44 +0000 http://www.ryanhealy.com/?p=535#comment-4992 I've been self-employed since December 2008. While it has had its challenges, I have almost recovered my full-time salary in almost five months. And the really cool thing is that I am not out of work like most of my friends who had "real jobs." I’ve been self-employed since December 2008. While it has had its challenges, I have almost recovered my full-time salary in almost five months. And the really cool thing is that I am not out of work like most of my friends who had “real jobs.”

]]> By: Kevin http://www.ryanhealy.com/claude-hopkins-great-mistake/comment-page-1/#comment-4830 Kevin Fri, 08 May 2009 10:02:24 +0000 http://www.ryanhealy.com/?p=535#comment-4830 There is nothing new under the sun at all. The classic marketing books cover all you need to know. Plus most of them are public domain, so they cost nothing. There is nothing new under the sun at all. The classic marketing books cover all you need to know. Plus most of them are public domain, so they cost nothing.

]]> By: Jack Sinclair http://www.ryanhealy.com/claude-hopkins-great-mistake/comment-page-1/#comment-4814 Jack Sinclair Thu, 07 May 2009 19:13:31 +0000 http://www.ryanhealy.com/?p=535#comment-4814 This is a great post that really drives home the fact that those classics, nearly free on the web, are really the building blocks for anyone getting started with copywriting, and online marketing in general. To discover that these guys made more money, in today's terms, than almost all of us put together, gives us a good push to stop the silliness, and sit up and pay attention to these timeless lessons. Thanks for giving us a nudge, Ryan. This is a great post that really drives home the fact that those classics, nearly free on the web, are really the building blocks for anyone getting started with copywriting, and online marketing in general.

To discover that these guys made more money, in today’s terms, than almost all of us put together, gives us a good push to stop the silliness, and sit up and pay attention to these timeless lessons.

Thanks for giving us a nudge, Ryan.

]]> By: JP Maroney http://www.ryanhealy.com/claude-hopkins-great-mistake/comment-page-1/#comment-4811 JP Maroney Thu, 07 May 2009 16:49:49 +0000 http://www.ryanhealy.com/?p=535#comment-4811 Only way to fly my friend! Can't imagine having a j-j-j-j-j-j-j-j-ob! JP Maroney aka "Mr. Monetizer" blog: http://www.jpmaroney.net Only way to fly my friend!

Can’t imagine having a j-j-j-j-j-j-j-j-ob!

JP Maroney
aka “Mr. Monetizer”
blog: http://www.jpmaroney.net

]]> By: Kingsley Tagbo http://www.ryanhealy.com/claude-hopkins-great-mistake/comment-page-1/#comment-4810 Kingsley Tagbo Thu, 07 May 2009 16:46:06 +0000 http://www.ryanhealy.com/?p=535#comment-4810 How do I get a copy of Claude Hopkin's books? How do I get a copy of Claude Hopkin’s books?

]]> By: Jeremy Reeves http://www.ryanhealy.com/claude-hopkins-great-mistake/comment-page-1/#comment-4809 Jeremy Reeves Thu, 07 May 2009 16:39:50 +0000 http://www.ryanhealy.com/?p=535#comment-4809 Great post Ryan, I think the best solution for people is to start their copywriting gig while they have a steady income, then when they start to realize that they could make enough to pay the bills on a consistent basis...get out of the job and go full-time with copywriting. This is what Michael Masterson calls being a "chicken entrepreneur" and in my opinion, that's the best way to start :) I used to take my copywriting jobs with me to work actually and edit them whenever I got a lag in work. That might not work at all jobs, but it's something to consider if you have a job where you have some spare time. Just make sure your boss doesn't find out and if they do, make sure it's not a huge problem! :) Jeremy Reeves www.ControlBeatingCopy.com Great post Ryan,

I think the best solution for people is to start their copywriting gig while they have a steady income, then when they start to realize that they could make enough to pay the bills on a consistent basis…get out of the job and go full-time with copywriting.

This is what Michael Masterson calls being a “chicken entrepreneur” and in my opinion, that’s the best way to start :)

I used to take my copywriting jobs with me to work actually and edit them whenever I got a lag in work. That might not work at all jobs, but it’s something to consider if you have a job where you have some spare time.

Just make sure your boss doesn’t find out and if they do, make sure it’s not a huge problem! :)

Jeremy Reeves
http://www.ControlBeatingCopy.com

]]> By: John Deck http://www.ryanhealy.com/claude-hopkins-great-mistake/comment-page-1/#comment-4808 John Deck Thu, 07 May 2009 16:32:19 +0000 http://www.ryanhealy.com/?p=535#comment-4808 You have touched on a key point of my career. I have been (was) in hi-tech for 25 years, the last 15 years in B2B sales. I made very good money. Every time I would get serious about going out on my own a good sales offer would come along and I would take the job. In many ways I was emotionally lazy. I know sales well and have made 6 figure income. I would earn my money with out doubt. But no matter how many hours I put in, it was still easier than branching out on my own. Well that has changed. Still not sure just what all my little company will do, but so far so good. Even if I never make the same money, I will be the better for it. As usual, great column Ryan. <a href="http://www.directmarketresults.com" rel="nofollow">John Deck</a> <a href="http://www.directmarketresults.com" rel="nofollow">Direct Market Results</a> You have touched on a key point of my career. I have been (was) in hi-tech for 25 years, the last 15 years in B2B sales. I made very good money. Every time I would get serious about going out on my own a good sales offer would come along and I would take the job. In many ways I was emotionally lazy. I know sales well and have made 6 figure income. I would earn my money with out doubt. But no matter how many hours I put in, it was still easier than branching out on my own.

Well that has changed. Still not sure just what all my little company will do, but so far so good. Even if I never make the same money, I will be the better for it.

As usual, great column Ryan.

John Deck
Direct Market Results

]]> By: Ryan M. Healy http://www.ryanhealy.com/claude-hopkins-great-mistake/comment-page-1/#comment-4807 Ryan M. Healy Thu, 07 May 2009 16:00:45 +0000 http://www.ryanhealy.com/?p=535#comment-4807 @Shawn - God guides my fingers. ;-) That's cool that you were able to weigh the pros and cons and stick with your freelance career. I think it will pay off for you, especially over the long-term. Good for you, Shawn. Ryan @Shawn – God guides my fingers. ;-)

That’s cool that you were able to weigh the pros and cons and stick with your freelance career. I think it will pay off for you, especially over the long-term.

Good for you, Shawn.

Ryan

]]> By: Shawn Lebrun http://www.ryanhealy.com/claude-hopkins-great-mistake/comment-page-1/#comment-4806 Shawn Lebrun Thu, 07 May 2009 15:52:22 +0000 http://www.ryanhealy.com/?p=535#comment-4806 Hi Ryan, Wow! Talk about uncanny timing for your post. I was recently contacted by a direct marketing company here in Maine, offering me a job as a direct response copywriter, for about $40,000 or so a year. Sure, I thought about it, and it took some time to weigh the pros and cons. Working for someone else... and getting a steady paycheck. Or doing my own freelance gig and spending time with my wife and 3-year old. And the potential to make a lot more money. So the choice became easy. And the funny thing is, when I called them to decline the position this week, I landed 2 copywriting gigs for $5000. So I do believe in sticking with your gut feeling and then working hard to make things happen. Hi Ryan,

Wow! Talk about uncanny timing for your post.

I was recently contacted by a direct marketing company here in Maine, offering me a job as a direct response copywriter, for about $40,000 or so a year.

Sure, I thought about it, and it took some time to weigh the pros and cons.

Working for someone else… and getting a steady paycheck.

Or doing my own freelance gig and spending time with my wife and 3-year old. And the potential to make a lot more money.

So the choice became easy. And the funny thing is, when I called them to decline the position this week, I landed 2 copywriting gigs for $5000.

So I do believe in sticking with your gut feeling and then working hard to make things happen.

]]> By: David Raybould http://www.ryanhealy.com/claude-hopkins-great-mistake/comment-page-1/#comment-4805 David Raybould Thu, 07 May 2009 15:51:15 +0000 http://www.ryanhealy.com/?p=535#comment-4805 Ryan that's a great story, thanks for sharing. I wonder how many other talented copywriters out there are still slaving for wages when they could be keeping the whole lot? Very inspirational post though, reminds me that I need to dig out my copy of MLIA. Anyway, must go - got some shares in pepsodent to buy lol David Raybould Ryan that’s a great story, thanks for sharing.

I wonder how many other talented copywriters out there are still slaving for wages when they could be keeping the whole lot?

Very inspirational post though, reminds me that I need to dig out my copy of MLIA.

Anyway, must go – got some shares in pepsodent to buy lol

David Raybould

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