Direct Response Copywriter
For Business Owners and Marketing Directors Who Recognize the Value of Sales Copy — And Are Ready to Talk to a Copywriter…
14 Good Reasons
You’ll Want to Book Me for
Your Next Copywriting Project
Dear Marketing Director,
If you’re looking for a top-shelf direct response copywriter to write your next winning promotion, then you’ll want to take 5 minutes to read this letter right now.
Because in the space of just a few pages, I’m going to tell you exactly why I believe youâ€™ll want to send me a deposit to reserve the next opening in my calendar.
Reason #1: I’m “The Most Referred Direct Response Copywriter on the Internet.”
Just this year alone, 40% of my new clients have come from referrals.
This is not by accident.
My clients are thrilled with my writing. Theyâ€™ve profited from the results. And they find me easy to work. That’s why they send their colleagues to me.
Reason #2: I write copy that just plain works.
This is not to say I hit home runs every time I step up to bat. I’ve hit plenty of singles and doubles, too.
I know this is true because, unlike most copywriters, I actually go to the trouble of measuring the results of my work.
And in the cases when I can’t measure the results myself, I follow-up to see how well the copy is working. More often than not, I hear nothing but good news. (See Reason #9 for specific results and links to sample copy.)
Reason #3: I love split-testing to improve results.
Here’s something funny I’ve learned about copywriters.
Most of them KNOW how important it is to split-test. Most of them TALK about how important it is. But very few have actually made the effort to set up a split-test.
In fact, I’ve conducted scores of tests — probably more than a hundred now — measuring the effects of all kinds of different copy changes.
I’ve tested headlines, subheads, body copy, videos, testimonials, guarantees, prices, pictures, order buttons, P.S.’s, FAQs, and more.
Through these tests I’ve discovered a single word that lifted response by 114%… a testimonial that actually reduced sales… the omission of two words that improved conversions by 16.4%… and much, much more.
I bring this growing body of real-world split-test results to your copywriting project.
Reason #4: I won’t promise you the world only to give you mud.
I know what I’m capable of and, more importantly, I know what I’m not capable of.
I like to set realistic expectations up front so that I can actually meet (and possibly exceed) those expectations.
- I prefer understatement to overstatement.
- I prefer periods to exclamation points.
- And I prefer to let results speak for themselves.
I realize this is a modest approach… perhaps more modest than you’re used to. But I use this approach because, ultimately, I want to win your loyalty and future business.
Reason #5: I hit deadlines.
In my 5 years of professional freelancing, I’ve had plenty of projects that had “hard deadlines.” For instance, magazine ads, sales letters for product launches, emails that had to be sent on a particular day, etc.
I’ve never missed a hard deadline.
Reason #6: I’m not a jerk.
Some copywriters like to position themselves as “cut throat, kick-ass, no holds barred” sales machines who are more than a few marks above clients on the intelligence totem pole.
Quite frankly, this is a turn-off to me. I think it’s a turn-off for most clients, too.
Ask my clients and they’ll tell you I’m easy to work with. I don’t suffer from the “Prima Donna Syndrome.”
In fact, when I hired a business coach to interview my past clients, this is one of the things that kept coming up over and over again.
- He’s “easy breezy.”
- He’s easy to work with.
- He’s a really good guy.
Yeah, it makes me feel good to know this is how my clients see me. But I’m willing to bet it will make you feel even better.
Reason #7: 5 years, 80+ clients.
Since I began writing copy as a freelancer back in 2005, I’ve had the privilege of working with more than 80 clients. I don’t know the exact figure now because I stopped counting. But it’s a lot.
Because of this, I’ve gotten to peek inside dozens of direct response businesses in all kinds of markets: stock trading, health supplements, seminars, homeschooling, real estate investing, Internet marketing, weight loss, telecommunications, tax settlement, bankruptcy, and many more.
My exposure to so many businesses and markets gives me unique insights when I approach a new project. I see things differently. And I’m able to synthesize my past experience and generate new selling ideas that you may not have considered before.
Reason #8: I’ve studied the masters of copywriting.
Whether it’s Claude Hopkins, Eugene Schwartz, Gary Bencivenga, Robert Collier, John Caples, David Ogilvy, Rosser Reeves, Ed Mayer, Gary Halbert, Joe Sugarman, Dick Benson, John Carlton, or just about any direct response legend — you name him, and I’ve read his work.
And while I’m an ardent student of copywriting, my education doesn’t stop there. I’ve also got an intense curiosity in behavioral psychology — the study of what makes people do what they do.
That’s why I’ve gotten cozy with Robert Cialdini’s Influence, David Ariely’s Predictably Irrational, and Barry Schwartz’s The Paradox of Choice (just to name a few).
Reason #9: I have a proven track record of results.
Book-learning is good. Real-world experience is even better.
Some of the letters I’ve written have had unusual staying power. For instance, this one has been in use for more than four years now, a testament to its effectiveness in producing sales.
Others have had unusually high conversion rates. Here’s an example. This letter has converted as high as 7.14% — and has not once dropped below a 2% conversion rate in the three years it’s been running.
Here are more results I have permission to share (minus specific client details to protect their privacy).
- An online sales letter I wrote grossed over $400,000 in just 45 days.
- A promotion I masterminded generated $67,330.10 in gross sales… without special discounts, coupons, or sale prices.
- An 8-part email autoresponder I created raked in $115,168.09 the first year alone. (It’s been running for over two years now.)
- One reactivation letter produced a hefty $94,726.19 in new revenue.
- A 355-word email raked in 1,472 sales in just 13 days. (Sales continued for a solid 3 months without a single follow-up email.)
- A 4-part email campaign produced 175 sales of a $97 product for $17,094.03 in gross revenue in 13 days (a solid 2.96% conversion rate).
- Generated 714 sales for $39,323.30 in gross revenue in just 11 days with a sales letter and three emails.
Other copywriting samples include sales letters for trading software, an option trading tool, a list broker, and a bankruptcy firm. And if that’s not enough, you can see even more ad copy samples here.
Reason #10: I’ll just let Les tell you…
One of my long-time clients, Les Schwartz, had this to say about me:
“I’ve been in direct marketing of one sort or another for over 20 years. Well, I’ve hired the ‘gurus,’ and I’ve hired Ryan Healy, and the bottom line is Ryan’s work has brought in more sales than any other copywriter I’ve worked with.
“Why? The answer is pretty simple. Ryan combines talent with a true work ethic and a real desire see his clients succeed. If you are looking to work with someone who wants you to succeed more than he wants to promote himself, Ryan Healy is your answer.”
Les Schwartz, Fort Lauderdale, FL
By the way, this is just one of 35 testimonials you’ll find here.
Reason #11: I can adapt my writing voice for different personas and markets.
Not every market responds well to the same kind of copy.
For instance, you’d want to use one voice when writing to homeschool moms and a totally different voice when writing to martial arts enthusiasts.
But there’s a big difference between knowing this… and actually being able to write in a different voice.
Maybe it’s because I read so much. Maybe it’s because I’ve written (and published) everything from newspaper articles to poems and sales letters. Or maybe it’s because I’ve written copy in so many different markets.
But somehow I’ve developed the uncanny ability to adopt a different writing voice depending on who I’m representing and who I’m writing to.
Reason #12: I follow a very specific research and writing process.
Over the years, I’ve developed and refined a process for writing great copy. Here’s what it looks like:
1) Research & Interviews – Includes client/customer interviews, questionnaires, and product, market, and competitive research.
2) Brainstorming & Outlines – When I eat, I’m thinking about your project. When I shower, I’m thinking about your project. You get all of me. All that brainstorming is transformed into an outline. You get to approve the outline before writing begins.
3) Writing & Editing – This is where we make your winning copy a reality… and then turn that copy into sales.
The point I want to drive home here is that I use a tested and proven process for crafting winning copy. I put in a lot of time and effort so you get copy that is accurate, powerful, and persuasive.
Reason #13: I spend my own money on advertising.
The last thing you want to do is hire a copywriter who’s never risked his own money to sell a product.
That’s why I think you should know I’ve spent (and continue to spend) my own money on advertising. Which means I know how to create and run a profitable advertising campaign.
Reason #14: You get two copywriters for the price of one.
After many years doing everything myself, I now have a partner in my copywriting business. His name is John Manley.
John spent years freelancing before he got his start as a direct response copywriter in 2006 when he went head-to-head with other copywriters in a copywriting contest — and beat the next closest copywriter by more than double. In his own words:
In 2006, seven professional copywriters met for the Copywriters Showdown, organized by JP Maroney and Marc Goldman. I was one of those pen slingin’ copywriters. We went head-to-head with a rotating split test to sell a $1000 teleseminar hot-seat experience for brick ‘n’ mortar business owners.
I dived into the interview material, I spent hours researching. I wracked my brain with different concepts and presentations for the package.
In the end, I wrote an advertorial piece modeled after the New York Times. And when I say advertorial, I mean it. It just wasn’t a sales letter disguised to look like a newspaper article. Instead, it read just like a feature article with rich informative content. I used interview style journalism as the perfect solution to bring out the contrasting personalities of the two hosts into the copy.
When the dust settled my copy converted twice as many leads as the two runner-ups.
Since winning that contest, John has written copy for a number of clients, most of them in the alternative health industry. He brings a unique perspective to writing copy — and he’s got the results to back him up.
I now have 8 years of copywriting experience; John has 4 years. Between the two of us, you get 12 years of hard-won direct response experience. Quite literally, two copywriters for the price of one.
Get a No-Obligation Quote on Your Copywriting Project
You should know up front that I don’t charge by the hour or by the day. I charge by the project. So to get you an accurate quote, I’ll first need more details about your project.
With that in mind, please complete the form below. The more detail you provide, the more accurate your quote will be.
Please keep in mind, my ideal clients:
- Recognize the value of sales copy, and are prepared to invest in a winning promotion for their business.
- Are already selling products and simply want better results — or have new products in the pipeline that need sales copy.
- Have a reliable way of getting qualified prospects to read their offers. (This could be a responsive list, active affiliates, a successful Adwords campaign, organic search engine traffic, etc.).
- Already have a good idea of what they’d like to accomplish — and are ready to talk to a copywriter to explore working together.
If this describes you, then I invite you to complete the form below. I look forward to talking with you.
P.S. The business owners who hire us do so because they know they can make back their investment fairly quickly, sometimes in a matter of a month or two.
So if the idea of spending $3,000 to $15,000 for sales copy scares you or sounds somewhat crazy, then you’ll probably be better off not requesting a quote.
Complete this Form to Get a No-Obligation Quote
Prefer to call or email? Contact me.
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