@A.J. and Launch Tree Guy – I’m not suggesting we promote products we don’t believe in or that are “no good.” I’m suggesting we can write copy for products that we’re not personally enthusiastic about — but may still fill a genuine need in the market.

@Leisa – Love that question. If I had to personally be 100% excited about every product I ever promoted through copywriting — then I wouldn’t be writing a lot of copy.

@Dot – Again, to clarify, I’m not suggesting we sell products that are junk. I’m suggesting it’s okay to sell a product that we personally may not be totally excited about. (Your whistle idea is great — but I think I’d have a hard time doing that!)

Ryan

@A.J. and Launch Tree Guy – I’m not suggesting we promote products we don’t believe in or that are “no good.” I’m suggesting we can write copy for products that we’re not personally enthusiastic about — but may still fill a genuine need in the market.

@Leisa – Love that question. If I had to personally be 100% excited about every product I ever promoted through copywriting — then I wouldn’t be writing a lot of copy.

@Dot – Again, to clarify, I’m not suggesting we sell products that are junk. I’m suggesting it’s okay to sell a product that we personally may not be totally excited about. (Your whistle idea is great — but I think I’d have a hard time doing that!)

Ryan

This power needs to be used ethically, imo. I became a copywriter and marketer because I deeply want to help people, to make their lives better somehow. This is my mission, if you will.

Selling a not-quallity product does not help either the consumers who basically wind up feeling ripped-off… nor does it enhance your own reputation. After all, think about it. If you write to sell a sub-standard product once, it’s logical that you’d do it again.

And conversely, if the product fills a need, I can very easily get enthused about it. For example, everyone needs to have a referee-style whistle by the phone … to blow into the mouthpiece at unwanted callers [I once had someone confuse my phone # with a, uh, brothel shall we say? Talk about calls at all hours!!] This whistle can easily improve the lives of people – I could sell it for that reason and get quite enthusiastic. [You should've heard the cussin' from the other end!]

BTW, the whistle concept works GREAT on obscene phone callers as well.

Hope this helps,
Dot Pecson

This power needs to be used ethically, imo. I became a copywriter and marketer because I deeply want to help people, to make their lives better somehow. This is my mission, if you will.

Selling a not-quallity product does not help either the consumers who basically wind up feeling ripped-off… nor does it enhance your own reputation. After all, think about it. If you write to sell a sub-standard product once, it’s logical that you’d do it again.

And conversely, if the product fills a need, I can very easily get enthused about it. For example, everyone needs to have a referee-style whistle by the phone … to blow into the mouthpiece at unwanted callers [I once had someone confuse my phone # with a, uh, brothel shall we say? Talk about calls at all hours!!] This whistle can easily improve the lives of people – I could sell it for that reason and get quite enthusiastic. [You should've heard the cussin' from the other end!]

BTW, the whistle concept works GREAT on obscene phone callers as well.

Hope this helps,
Dot Pecson

As long as I am not 100% opposed to the product, I can usually write copy or whatever else is needed. It does help me think and write out of the box.

Great insights about strength and growth, Ryan.

Leisa

As long as I am not 100% opposed to the product, I can usually write copy or whatever else is needed. It does help me think and write out of the box.

Great insights about strength and growth, Ryan.

Leisa

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