http://www.ryanhealy.com/and-the-winner-is/

If you entered the contest, THANK YOU!

You guys (and gals) rock.

Ryan

http://www.ryanhealy.com/and-the-winner-is/

If you entered the contest, THANK YOU!

You guys (and gals) rock.

Ryan

Well, believe it or not, my watch battery died this morning halfway through the alarm. Beep, beep, beep, bewww…..

So, having just gotten back from Target, I’ve installed my new watch battery — and the time is 12:07 p.m. Mountain time.

The contest is officially closed to new entries.

John and I will be deliberating over who should win. We’ll announce the winner later today — no later than 9 p.m. Mountain time.

Thanks!

Well, believe it or not, my watch battery died this morning halfway through the alarm. Beep, beep, beep, bewww…..

So, having just gotten back from Target, I’ve installed my new watch battery — and the time is 12:07 p.m. Mountain time.

The contest is officially closed to new entries.

John and I will be deliberating over who should win. We’ll announce the winner later today — no later than 9 p.m. Mountain time.

Thanks!

Not all my parts work like they did at 16 but,
still I can get excited.

I’ve logged in an unbelievable amount of hours
selling belly to belly with customers.
The wonderful world of retail and business
prospects was my turf.

Retail gave me the most enjoyment in many ways.
First, the number of “at bats” in retail
compared to business kept me from the dreded “B”.

That’s B for boring!

I have worked where I only talked to 2 or 3
prospects in an intire day and hated it.

When I was a marketing rep visiting Best Buy
I promoted Epson printers and that was fun.

When I saw sometimes 50 or 60 people in a day
during christmas season I “HAD” to learn how
to sell or the store managers would have
tossed me out in the dumpster.

How this relates to writing copy is that I
have learned that word choice is critical in
order to land a sale.

I’ve also spend some big bucks in NLP training.
Gave me some more knowledge of mental processes.

I did not push crap. I found out the main
bullets of each product and fit my pitch to
the needs of the customer.

I developed the authority by giving them a
inside glitch that showed the product was not
perfect. They weren’t just hammered a high
margin printer.

Copywriting would allow me to transfer my many
years of selling to paper.

Way too many businesses are struggling.
Even with great products because their marketing
copy sucks pond scum.

I’m looking for satisfaction of helping them.
The money will come so, I won’t bother with
that here.

Ryan and John’s tutoring is what I need to take
my gold of experience and focus it into a
proper technique to drive sales for my clients.

I could search and study on my own for years.
That is not the smart way.
You guys can help prevent me learning wrong
methods as well as tips and tricks to get me
cranking at top end levels fast.

Thanks for the opportunity,

John

Not all my parts work like they did at 16 but,
still I can get excited.

I’ve logged in an unbelievable amount of hours
selling belly to belly with customers.
The wonderful world of retail and business
prospects was my turf.

Retail gave me the most enjoyment in many ways.
First, the number of “at bats” in retail
compared to business kept me from the dreded “B”.

That’s B for boring!

I have worked where I only talked to 2 or 3
prospects in an intire day and hated it.

When I was a marketing rep visiting Best Buy
I promoted Epson printers and that was fun.

When I saw sometimes 50 or 60 people in a day
during christmas season I “HAD” to learn how
to sell or the store managers would have
tossed me out in the dumpster.

How this relates to writing copy is that I
have learned that word choice is critical in
order to land a sale.

I’ve also spend some big bucks in NLP training.
Gave me some more knowledge of mental processes.

I did not push crap. I found out the main
bullets of each product and fit my pitch to
the needs of the customer.

I developed the authority by giving them a
inside glitch that showed the product was not
perfect. They weren’t just hammered a high
margin printer.

Copywriting would allow me to transfer my many
years of selling to paper.

Way too many businesses are struggling.
Even with great products because their marketing
copy sucks pond scum.

I’m looking for satisfaction of helping them.
The money will come so, I won’t bother with
that here.

Ryan and John’s tutoring is what I need to take
my gold of experience and focus it into a
proper technique to drive sales for my clients.

I could search and study on my own for years.
That is not the smart way.
You guys can help prevent me learning wrong
methods as well as tips and tricks to get me
cranking at top end levels fast.

Thanks for the opportunity,

John

1. WHY do you want to become a successful freelancecopywriter (besides the money)?

To answer that, let’s get in the wayback
machine to a bit over 3 plus years ago.

I was attending nursing school.

And a funny thing happened to me I was attending to this new education courtesy of an inheritance that filled
my bank account at a timely moment: right at
the dot com “bust”.

While I had endured any number of economic downturns
in my 20+ year software career, I was having my
first difficulties in finding a job. Maybe it was the
gray hair. Even though age-prejudice is against the
law, I’ve had people admit that hiring “over 50s”
would require extra justification.

Here in Silicon Valley, healthcare career courses
were jammed with folks left high and dry after
“the bust”. I was no different.

While starting my second year in nursing school,
I caught a minor infection. The minor infection
forced me to miss too many clinical days and I
dropped out for the term. It would be six months
before I could re-start classes.

While waiting for school to start again I dusted off the AWAI course, became active ontheir forum, and met up with a young copywriterwho I split a “two-fer” with to attend a copywriting seminar. (The young copywriter was Ryan.)

And have been pursuing copywriting ever since.
Along with a healthy dose of internet marketing.
Hey, I’m a computer geek! Technology comes
naturally.

Altruistic dreams run through my brain neurons
nearly as much as the glucose they require.

It’s many times easier for me to help, and to
want to help, others than it is to ask for money
for doing so. You can see volumes of advice that
I’ve given on the copywriting forum on the Warrior
forum.

But that altruistic spirit, which I certainly
don’t want to deny, gets in the way of getting
the money.

Let me also say what, a kindred spirit to that
altruistic spirit, says. It’s not just about
money. People have hailed certain letters because
they made so much money. Personally, they made
me puke.

Why?

Not because the writing is bad — it is quite
persuasive.

But because the salesletter over-promised, and
from my research, vastly undelivered.

That’s not the kind of copy I write, or want to
write.

Copy serves a wonderful and useful purpose. But
it can be abused — and, frequently is.

I want my copy to connect real buyers with real
products that are useful to real people. Not
some pie-in-the-sky instant riches scheme.

It’s said that “bad money drives out good money.”
I fear that “bad” copy — the persuasive copy that
sells unrealizable pipe-dreams — will drive out
“good copy”.

My goal is to not just provide for myself, or
even just to fund my altruistic activities. It’s
also to be a copywriter whose copy sets an example
of copy of high integrity.

2. HOW will participating in our 6-month Coaching Program help you?

One of the purposes of participating in a
coaching program is to be “known”. No, I
don’t mean in a publicity kind of way.
I mean, known, as in, someone knowing who you are.
As in the way an interior decorator might walk into
a room and know exactly what needs fixing.

What I want out of a coaching program is not
so much the pieces. I have lots of pieces.But
I want a consistent, coherent, and, more
importantly, well-seqwuenced, set of pieces.
I want the “whole”. The synergy that comes with that.

And it’s to have someone with the success and the
compassion to help me assemble the pieces,
sequence them properly, into a happy, successful,
and goal-accomplishing career.

Thanks for the opprotunity.

(and I love the involvement. :)

Live JoyFully!

Judy Kettenhofen aka “NextDay Copy”

1. WHY do you want to become a successful freelancecopywriter (besides the money)?

To answer that, let’s get in the wayback
machine to a bit over 3 plus years ago.

I was attending nursing school.

And a funny thing happened to me I was attending to this new education courtesy of an inheritance that filled
my bank account at a timely moment: right at
the dot com “bust”.

While I had endured any number of economic downturns
in my 20+ year software career, I was having my
first difficulties in finding a job. Maybe it was the
gray hair. Even though age-prejudice is against the
law, I’ve had people admit that hiring “over 50s”
would require extra justification.

Here in Silicon Valley, healthcare career courses
were jammed with folks left high and dry after
“the bust”. I was no different.

While starting my second year in nursing school,
I caught a minor infection. The minor infection
forced me to miss too many clinical days and I
dropped out for the term. It would be six months
before I could re-start classes.

While waiting for school to start again I dusted off the AWAI course, became active ontheir forum, and met up with a young copywriterwho I split a “two-fer” with to attend a copywriting seminar. (The young copywriter was Ryan.)

And have been pursuing copywriting ever since.
Along with a healthy dose of internet marketing.
Hey, I’m a computer geek! Technology comes
naturally.

Altruistic dreams run through my brain neurons
nearly as much as the glucose they require.

It’s many times easier for me to help, and to
want to help, others than it is to ask for money
for doing so. You can see volumes of advice that
I’ve given on the copywriting forum on the Warrior
forum.

But that altruistic spirit, which I certainly
don’t want to deny, gets in the way of getting
the money.

Let me also say what, a kindred spirit to that
altruistic spirit, says. It’s not just about
money. People have hailed certain letters because
they made so much money. Personally, they made
me puke.

Why?

Not because the writing is bad — it is quite
persuasive.

But because the salesletter over-promised, and
from my research, vastly undelivered.

That’s not the kind of copy I write, or want to
write.

Copy serves a wonderful and useful purpose. But
it can be abused — and, frequently is.

I want my copy to connect real buyers with real
products that are useful to real people. Not
some pie-in-the-sky instant riches scheme.

It’s said that “bad money drives out good money.”
I fear that “bad” copy — the persuasive copy that
sells unrealizable pipe-dreams — will drive out
“good copy”.

My goal is to not just provide for myself, or
even just to fund my altruistic activities. It’s
also to be a copywriter whose copy sets an example
of copy of high integrity.

2. HOW will participating in our 6-month Coaching Program help you?

One of the purposes of participating in a
coaching program is to be “known”. No, I
don’t mean in a publicity kind of way.
I mean, known, as in, someone knowing who you are.
As in the way an interior decorator might walk into
a room and know exactly what needs fixing.

What I want out of a coaching program is not
so much the pieces. I have lots of pieces.But
I want a consistent, coherent, and, more
importantly, well-seqwuenced, set of pieces.
I want the “whole”. The synergy that comes with that.

And it’s to have someone with the success and the
compassion to help me assemble the pieces,
sequence them properly, into a happy, successful,
and goal-accomplishing career.

Thanks for the opprotunity.

(and I love the involvement. :)

Live JoyFully!

Judy Kettenhofen aka “NextDay Copy”

1. I already consider myself a successful freelance copywriter – I just don’t make quite enough money to support myself and my wife doing it yet.

2. The author of 2 how-to books, I struggled for decades to be a “pure” writer who only wrote from his vision. As a result, i struggled terribly for a long, long time. Nonetheless, in order to promote my own books and seminars, i had to write my own copy.

It turns out the joke was on me. Now that i’ve finally “sold out” by writing website copy for people trying to make money on the net, i am discovering a potential for supporting and nurturing success in others that still has me floored. And im having a great time doing it!

I used to be a therapist as well, and it is fascinating to see how my role as copywriter and marketing consultant enables me to bring my collage of skills to my clients. I am not shy about calling this “nurturing” or “love.” My only regret is that i did not try making my living this way long before, but i guess i wasnt ready.

3. I am 58 and it sure would be nice to have something to fall back on other than flipping burgers at McD’s!

4. My wife is my age and she has numerous ailments, including diabetes and fibromyalgia. She needs me at home to take care of her, so it is imperative that i work out of the home. She has applied for disability from the government, but thats a big unknown right now.

5. Writing copy for clients is a source of real passion for me. I get excited doing it! One thing i’ve discovered which surprises me is that i feel like i am a detective solving a mystery. When researching my 2 books i never felt that way. Maybe its the interactive nature of how i approach a copywriting project, but to me its like a treasure hunt. I am looking for the hidden theme, the secret trigger, the deep push buttons. I am here to be a rainmaker for my client, and my job is to solve the mystery of producing money for his business by finding the magic hidden somewhere in his business flow. i know its there – and im gonna find it!

6. Via the copywriting career i have now, i am finally experiencing a spiritual principle i heard about a long time ago: if you focus on providing great value and first-class caring, empathic service for your clients, the money end will take care of itself.

All those years as a book writer i had been trying to survive writing in isolation in the proverbial garret, and all that time my natural tendencies to help people and enthusiastically support what they wanted for themselves could have made me rich a long time ago!

So, upon reflection, i was living a split existence, where my caring energies went into being a therapist, and my creative energies went into the “pure” book writing. Now, finally, via copywriting, they are getting integrated, and i am having a blast writing, being creative, helping people and making money. Whoopee!

7. In sum, i want to be a successful copywriter because i have discovered from my own experience that it brings out and synergizes some of the very best parts of me to help and support others (my clients) and make a real difference in their lives and the lives of their customers (via the products or services being sold).

PART TWO: HOW

Section A: Me

1. You guys are awesome… im not an idiot… therefore, i will rock as a copywriter after you are done with me!

2. At the risk of sounding arrogant or something like that, i believe that i have tremendous talent as a copywriter. this is based largely on the enthusiastic responses of my clients: “like magic… i am simply amazed… the next time i need copy, i will just wait until youre available!” frankly, im surprised myself by how good my copy is!

3. Since i have written short stories and worked on screenplays and novels as well as how-to books, i have spent decades developing my craft to communicate emotion with words in a natural voice. This is crucial copywriting skill, and i already have it.

Please take me to the next level, to the inner sanctum sanctorum of theme and the deep structure of copy and how to work up the big pieces and what to really do with copy elements like color, graphics, etc. Yes, the knowledge is out there, but i cant afford it yet.

4. If i keep floundering at the success level im currently at, and also given my age, i simply may never, ever achieve the level of success – and service to great clients – that i am capable of. The clock is ticking for me. I believe there are million dollar clients out there that would just eat up what i have to offer, but based on my current knowledge of the markets and how to approach them, it may be a very long time before i reach them – if i ever do. this would be a shame not only for me, but also for them. i know i can do some amazing things to help clients big or small – i just hope i get the chance in this lifetime. i intuitively know that with your help i will make an incredible quantum leap in a wonderfully short time – hey you, yeah you… Makepeace! Look out!

5. i am at the level in my writing that i can make excellent use of a pro copywriting mentor or trainer, and the efforts of the mentor will not be wasted.

6. on top of my years of writing experience, i am absolutely hot right now with my copywriting. this is the perfect time for me to hop on a wild ride of life and copy transformation by immersing myself in the kind of help only experts at your level and with your kind, caring and generous character – and obvious teaching ability – can provide.

7. since i am naturally a long sales letter writer, i think id be very good at direct marketing letters. but thats an area i know nothing about and, frankly, it intimidates me a bit. so i could really use some major hand holding to help me break into that market and spread my wings, as it were.

Section B. You

i could go on about how you can help me, but i think you get the idea. so let me tell you how i can help you:

a) i will ask great questions, as a student i will put pressure on you to rise to a higher level as a teacher

b) as a book writer, i can be of real assistance when you guys write your copywriting guide. you are going to write a book, or at least provide an online course after this, arent you?

c) while i really appreciate the gift, the only reason i would accept it is that right now i cant pay for it. as i see it, once i was making the kind of money we all know can be made in this business, it would be my joy, delight and pleasure to reward your generosity by paying you DOUBLE your Course Fee ASAP.

Now that offer is contingent on the course being around 2K. If its 10K or something like that, i might have to work out some kind of payment plan…

The other option is to work out the dollars via trade, where i functioned as a copy cub and supplied copy in lieu of cash. personally, i prefer paying you back in cash – money for money.

Frankly, it seems like nonsense that you should not get paid. Also, since you are losing the time value of your money, you are actually suffering a bit of a financial loss – you lose the cash you would have gotten up front from the last sign-up, and you lose the earning potential of that money…

plus theres the invisible but substantial value of the earnest energy in this money, that you have offered such a generous gift. this too needs to be recognized and rewarded.

so just paying you back is simply too weak… therefore, just like in Vegas, i am offering to DOUBLE YOUR MONEY!

P.S. this aint no bull, John and Ryan… i mean every word of it, and i consider it a contract. All you have to do is sign on the dotted line!

P.P.S. in fact, if you refuse my offer to literally DOUBLE YOUR MONEY, i will spit in your face!

i will send the money to your favorite charity, or donate it to your church, but i will not be clutching it in my grubby little paws for long. You guys deserve to be REWARDED, and i am here to see that you are!!!

P.P.P.S. you must act fast. yes, you must make your decision now. i am withdrawing this offer tomorrow! :)

“I’m affecting helping” should read “I’m affecting someone other than the voice on the other line.”