It’s easy to make promises.
It’s much harder to back them up.
Said another way, it’s easy to talk the talk, but it’s difficult to walk the walk.
Remember: Whatever promises you make in your sales copy, you need to back them up with proof: facts, figures, testimonials, and whatever else you can bring to bear as you build your sales case.
And how do you come up with good proof?
Good research, of course! (See Copywriting Mistake #1.)
Some of the proof elements I like to use:
- Quotes and predictions from experts
- Results of scientific studies
- Relevant awards or honors
- Charts and graphs
- Trust seals
There are dozens of ways to add more proof to your sales messages.
Just be sure your proof equals or surpasses your promises.
-Ryan M. Healy
P.S. Need an ad, sales letter, or autoresponder emails written? Contact me to discuss. Email at email@example.com or call 720-344-7788.
If you're working hard, but it's not yet adding up to a steady, consistent, predictable flow of ideal clients, listen to this free seminar I hosted with Dov Gordon. Discover why getting clients has been so hard -- and how to make it simple, predictable, and consistent. Get the Free Recording Here! »