It is easy to make broad generalities in your sales copy, and many copywriters do.
But this is something you should be diligent to avoid.
- Instead of saying “many” or “a lot,” can you provide an exact number?
- Instead of saying you will soon run out, can you say exactly how many are left in stock?
- Instead of saying “soon,” can you provide an exact date?
- Can you provide exact dollar figures, deadlines, and customer counts?
Anywhere you can use a specific number, do it!
Always be thinking about how you can replace general phrases with specific dates, numbers, and percentages.
This makes your copy more concrete, more compelling, more believable.
-Ryan M. Healy
P.S. Need an ad, sales letter, or autoresponder emails written? Contact me to discuss. Email at firstname.lastname@example.org or call 720-344-7788.
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