When you write, you should write only as much as you need to get the desired response — no more, no less.
While the maxim “the more you tell, the more you sell” is generally true, it does not mean you should write more words merely for the sake of making your sales letter longer.
Verbosity is not a virtue.
Edit ruthlessly.
Aim to say as much as you can… with as few words as you can… as simply as you can.
-Ryan M. Healy
P.S. I specialize in writing sales letters and emails. Two markets I especially enjoy: financial and survival. Contact me if you have a project in mind. Email at rhealy@gmail.com or call 720-344-7788.
About Ryan M. Healy
Ryan Healy is a direct response copywriter. Since 2002, he has worked with scores of clients, including BoostCTR, Alex Mandossian, Terry Dean, and Pulte Homes. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and is a regular contributor to WordStream.com, BoostCTR.com, and MarketingForSuccess.com.
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