Sometimes the first headline you write is the one you will ultimately use. But it’s more likely that the first headline you write will be rubbish.
Initial ideas can almost always be improved upon, but only if you take the time and effort to make the improvement.
What exactly does that mean?
Well, in the case of writing headlines, that means you aim to write a certain number of them. Perhaps you aim to write 20 or 30 or 50 depending on the nature of the sales copy you’ve written.
I personally don’t feel comfortable until I’ve written a couple dozen or more.
Here’s a tip:
You don’t want to let the headline stop you from writing the rest of your sales piece. So I recommend you write a handful of headlines, pick one, and then keep writing.
When you’ve finished the first draft, come back to the headline. That’s when you’ll want to start writing as many headlines as you can.
At that point, you’ll have many more ideas because of the work you’ve done to write the sales piece.
And here’s another tip:
Sometimes you’ll find great headlines and subheads buried in the bullets you’ve written. I know I have.
That’s why I’ll re-read all the bullets I’ve written. I’ll take the most powerful bullets and test them out as headlines and subheads in the body of the letter.
-Ryan M. Healy
P.S. Need an ad, sales letter, or autoresponder emails written? Contact me to discuss. Reply to this email or call 720-344-7788.
About Ryan M. Healy
Ryan Healy is a direct response copywriter. Since 2002, he has worked with scores of clients, including BoostCTR, Alex Mandossian, Terry Dean, and Pulte Homes. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and is a regular contributor to WordStream.com, BoostCTR.com, and MarketingForSuccess.com.
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