If you’ve ever tried to write a direct mail letter, space ad, or any kind of written sales pitch (online or off), then you know from experience that it’s easy to make mistakes.
And it’s easy to forget fundamental copywriting principles even if you’ve been writing copy for years.
But here’s what most people don’t know…
Even freelance copywriting professionals sometimes make mistakes, which kills conversions and ultimately hurts clients.
Obviously, it’s important for you to protect yourself — no matter whether you’re writing your own copy or hiring a freelance copywriter.
With that in mind, I offer the following
15 Copywriting Mistakes that Kill Conversions
(and Hurt Clients)
Each link opens in a new tab/window.
That’s a LOT of Mistakes! What’s Next?
Whether you write copy full-time for a living or write copy for your own business as needed, it’s easy to make one or more of the mistakes listed above, especially if you’re writing quickly and editing hastily.
Study these mistakes and keep them in mind as you write. Then spend half an hour (or more) to review your copy after you’re done to make sure you’re avoiding them.
Of course, it’s sometimes difficult to effectively edit and rewrite your own copy. You get too close to it. You lose perspective. You get frustrated.
One of my clients, Paul Burns, sent an unsolicited email to me recently. He said:
“I was beating myself up… over this copy writing problem!”
I decided to take Ryan up for his Copy Critique of my home page. I think being too close to my industry and having difficulty standing back for a clear view was messing me up. I had done all the research on my market and wrote tons of copy, but what I really needed was a professional that could look at my copy from a clear advantage point. Ryan re-wrote my copy with decisive and clear thoughts that I was unable to do. I’m very good at what I do but a man (woman) has to know their limitations. Writing copy is not my forte and as hard as I tried Ryan really came thru. My Sincerest Thanks, Ryan!
Paul Burns
President of Porcelain Tub Restorations
Bowie, Maryland
Paul’s experience is certainly not unique. Many of the clients who’ve hired me have expressed similar frustrations with writing and editing their own copy.
So if you, like Paul, feel you need a second set of eyes to review your copy, then you may want to check out my Copywriting Critique service. It’s one of the most affordable ways to work with me. And the results are worth far more than the fee.
You can learn more about my Copywriting Critique services here:
http://www.ryanhealy.com/copy-critique/
-Ryan M. Healy
About Ryan M. Healy
Ryan Healy is a direct response copywriter. Since 2002, he has worked with scores of clients, including BoostCTR, Alex Mandossian, Terry Dean, and Pulte Homes. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and is a regular contributor to WordStream.com, BoostCTR.com, and MarketingForSuccess.com.
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