Disinformation, Subterfuge, and Propaganda

by Ryan M. Healy

in Business, Ethics, Internet Marketing, Psychology

Late last week, on January 28th to be exact, four suspicious nominations were submitted to the recent post where I invited you to nominate your favorite Internet marketer.

After reading them, I suspected they were fake nominations. Here they are in the order they were received:

Comment #1

“TERRY KARLIN”

I would like to nominate Mike Filsaime.

His success speaks for itself. I’ve bought many of his programs through upsells.

Comment #2

“JOHN CARMICHAEL”

I am amazed that no has yet nominated the coolest IM guy ever: Frank Kern.

Frank is 100% down to earth, genuine, always over-delivers and completely devoted to customer service.

I love his videos and his laid-back attitude. His Mass Control 2.0 is awesome for any serious marketer. I was delighted to recently sign up for his monthly continuity program at only $297 per month. What a steal for such great material.

–John

For the record, “Terry Karlin” and “John Carmichael” both posted their nominations 7 minutes apart from IP address: 24.5.xx.47

But it gets better. Because then these two comments came in a few hours later:

Comment #3

“TERRY GOMEZ”

I would like to RYAN DIESS.

His Perpetual Launch model and software is sheer genius!

Through a clever piece of scripting you can make it look like you are giving a live webinar and hence capitalize on the “urgency” of a live event (cf. Jeff Walker’s Product Launch Formula) without the stress of actually delivering a live event. The software he provides completely automates the process and leads the viewers to believing whatever their active imaginations’ want. You can segment your list and mail to selected portions each week about the “event.”

His prior partnership with Perry Belcher, convicted felon, should not be held against Ryan.

Comment #4

“MARK PASSION”

My nomination for trusted, high integrity, high impact IM guy is Frank Kern.

Why? So many great products … and just view this super professional video on “The State of the Internet”: [link removed]

It’s rather long (about 30 minutes) but jam-packed with great information and just remarkable in what Frank says. It speaks volumes about his clear integrity and desire to make a difference for all of us in IM.

In a pattern nearly identical to the first two comments, “Terry Gomez” and “Mark Passion” both posted their nominations 12 minutes apart from IP address: 64.134.xxx.148

Digging a Little Deeper

It’s uncanny how similar the tone and even the words are in all of these nominations, isn’t it? Let’s examine some of the similarities.

First of all, there are the shared IP addresses. Both pairs of comments appeared on my blog the same day spaced a few hours apart.

Second of all, I find it humorous that while inventing four different people, our mystery commenter couldn’t even think of four different names. He had to use the name Terry twice: Terry Karlin and Terry Gomez.

What’s more, there’s “Kar-lin” and “Car-michael” used as last names in the first pair of comments. Obviously, the mystery commenter couldn’t use “Car-lin” and “Car-michael” — that’s too obvious. So a letter “K” was used in Terry’s last name.

Third, each of the four comments is completely anonymous. No gravatars. What appear to be fake email addresses used on all of them with the possible exception of Mark’s (he has come back to comment a few times).

Fourth: What’s most interesting of all is the similarity in word choice between John Carmichael and Mark Passion. Look at this:

“I am amazed that no has yet nominated the coolest IM guy ever: Frank Kern.” -John Carmichael

“My nomination for trusted, high integrity, high impact IM guy is Frank Kern.” -Mark Passion

Funny that both John and Mark like to use the acronym “IM” instead of spelling out Internet marketing. (Mark even uses the phrase a second time in the span of three paragraphs.)

Both John and Mark like to use a lot of superlatives. Their nominations are quite salesy and product focused.

In fact, Frank’s products are used as evidence of his character: “over-delivers,” “awesome,” “a steal,” “great material,” “great products,” “great information,” “remarkable.”

John and Mark really like the word “great,” don’t they? And is it just me, or do their comments sound more like thinly veiled sales pitches than genuine nominations?

Mark Passion’s Passion

Mark must not have liked how I flagged his comment along with the other three as being fake. He returned to my blog on Saturday night to try to defend himself. Here’s his comment verbatim.

Hi Ryan,

My entry to your excellent blog was NOT a fake!

Sorry to have to correct you, but my nomination of Frank Kern is quite legitimate. (As is that of my girlfriend for Ryan Deiss!). We wrote our nominations on the same laptop, right after each other given our joint visit to your blog. Is there something wrong with that?

I’m not sure what you hoped to achieve by publishing the IP address– Is that meant to somehow silence my voice and cancel my vote through some cloaked threat that you can hunt me down via a simple-minded IP lookup??

Please keep an open mind and please do allow everyone to link to Frank Kern’s simply remarkable “State of the Internet Address” at [link removed]

If you have some real evidence or verified data that Frank Kern should NOT be nominated, then by all means please post it publicly so that we can all see it and make up our own minds. Your censorship of the link smacks of totalitarianism. Let’s keep the web open for everyone to decide for themselves.

I’m sorry if my nomination offended you but I did follow your guidelines.

Thanks!

Mark

In addition to this response, Mark used his anonymous twitter profile (“TraderPassion”) to tweet my post.

But of course he twisted the truth to make it look as if I had christened myself “sheriff” to clean up Internet marketing. He also claimed I was preventing Frank Kern, Mike Filsaime, and Ryan Deiss from being nominated. See for yourself (click to enlarge):

Mark Passion Trader Passion Tweets

None of Mark’s claims are true.

I have not anointed myself sheriff. I’m not trying to clean up Internet marketing. And I’m not preventing legitimate nominations.

I am trying to prevent fake nominations. Big difference.

In my opinion (and I could be wrong), all four of the nominations I’ve listed above are fake. And I’m not afraid to say it.

The Holes in Mark Passion’s Defense

In Mark’s defense of himself, he claims that he and his girlfriend were using the same laptop to read my blog, and that’s why the two comments came from the same IP address.

I don’t buy it.

Most females I know would not nominate a guy for his “sheer genius” and then immediately deliver a blatant sales pitch for “a clever piece of scripting” designed to fool would-be customers.

(Ladies? Can I get an amen?)

And what normal person comes out of nowhere saying, “His prior partnership with Perry Belcher, convicted felon, should not be held against Ryan.”

I also find it unusual for Mark Passion to be so passionate about promoting Frank Kern. This goes beyond a nomination. Twice he has attempted to link to Frank’s blog — the second time with the admonishment to “keep an open mind” and “please do allow everyone to link to” Frank’s blog.

Huh??

This is not the behavior of a normal person nominating someone.

Then there’s the issue of Mark’s Twitter account, TraderPassion. (Update: As of 2/2/2010, this Twitter profile has now been deleted.) Notice how Mark tries to spin the story to make the gurus look good and make me look bad.

Based on what I know about Frank’s products, it appears to me the person behind this is trying to turn this into a story about how Frank Kern, Mike Filsaime, and Ryan Deiss are really the good guys who’ve been unjustly attacked.

Frank did the same thing when he got busted by the FTC. He took the story and turned it into a selling point.

Last but not least, there’s Mark’s parting comment: “I’m sorry if my nomination offended you but I did follow your guidelines.”

Oh, yeah. That’s right. I didn’t say, “No fake comments.” So like any normal person, Mark thought it would be totally okay to pose as multiple fake customers and plug his favorite gurus’ products.

Disinformation, Subterfuge, and Propaganda

One of the problems with the Internet is the ease with which you can pretend to be someone you’re not. The temptation to be anonymous is too tempting a power for some.

If you’ve read the comments on Salty Droid, you’ll often see a dissenting voice appear. More often than not, it’s a guru engaging in some kind of subterfuge.

Back when people were finally becoming disillusioned with James Brausch (a.k.a. “Diego Norte”), James himself lead a campaign of disinformation on Crunch Gear to confuse people and make it look like he was really a good guy.

He even took the fight to a different web site and made false accusations against the author of the original post, John Biggs. Biggs then had to run a follow-up post to defend himself. The comments got so crazy on the second post that he was forced to close them. He wrote:

I’m closing comments because whatever Ponzi scheme these guys are running it’s clear they’re crazy as all get out.

Fortunately, there’s no army of interns leaving fake comments on this blog. At least not yet.

So far, it appears that the fake comments are coming from either Frank Kern, Mike Filsaime, Ryan Deiss, or one of their buddies.

Either way, it’s kind of sad that in the absence of legitimate nominations they’ve resorted to fabricating nominations so they’ll get on the list of ethical Internet marketing teachers.

Which, in case you hadn’t noticed, is a good way of making sure you’re not included on the list.

-Ryan M. Healy

P.S. Mark Passion tried to make the argument that censoring his comment “smacked of totalitarianism.” Let me point out that propaganda is a technique much favored by totalitarians. Hitler, Stalin, and Mao Tse-tung come to mind.

So when you think about it, my censorship of Mark’s propaganda is fighting fire with fire. A totalitarian technique requires a totalitarian response.

P.P.S. Contrary to the recent propaganda, legitimate comments are welcome. Post one below.

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  • Ha,

    I remember that James Brausch guy and have the questionable honor that most likely he left a negative comment on one of my blogs by himself. RIP, James Diego.

    I throw in another potential source: Someone who wants to damage their reputation for whatever reason.
  • Ryan, I agree that the comment from the supposed girlfriend wasn't worded the way a female would typically write. So you get an "amen" from me.

    Thanks for speaking up.
  • Cool! At least I've got one amen. :-)

    I've written quite a bit in markets made up mostly of women, so I like to think I have a better understanding than most men about how women write and talk.
  • Your instincts were right because it's not very likely in the extreme that a woman would use hyperbole like that or be all excited about a product that fools customers.
  • drhambrick
    Ryan, you're good, but you're no Fletch!
  • That's probably a good thing. If I were Fletch, I'd have missed my calling! ;-)
  • Another controversial post that slaps loudly a few erring individuals :)
    Fake or not - you are entitled to censor any comments you deem fit Ryan, and even more so in the post you mentioned.

    Besides - this is your blog and not a forum... This is what I tell people when I censor comments (mostly anonymous) - that my blogs are like my home, and I am the one deciding whom to let enter it and whom not.
  • I so enjoy this dialog and what you are doing to TRY to shed some light on the, almost like Washington DC, den of Thieves.

    I believe strongly there a multitude of REAL opportunities on the Internet, directed by Business persons of Integrity and LACK of EGO..

    I know there are because all of my clients enjoy comfortable ROIs.

    But they are in possession of a Solid Business Mindset from the beginning.
    Please continue this interesting Thread.

    I am formatting a blog Post along same line, with emphasis on the FOUNDATION of all truly successful Business, CUSTOMER SERVICE.

    Something not found much on this Internet Venue, especially by some of the aforementioned Tyros...

    Thank you for the opportunity to Vent a bit
  • I use Google Alerts to keep track of certain keywords on the web and I have VAs who go out and engage in social media for topics that Google Alerts turn up. There could well be an online reputation management agency that does something similar for these "gurus". And that could be what we experienced here.
  • Very interesting. Thanks for the insight, MK!
  • Dude... keep this up and the FBI is gonna come a calling... to RECRUIT you! :)

    Dan
  • I'm flattered... but I don't foresee any kind of government work in my future. That's the beauty of being freelance, eh? :-)
  • I always say... "truth is stranger than fiction"...
  • Reeveso
    Hmm...not sure I quite follow ya on this one Ryan!

    Yea, they might be fake - but who cares? The FTC is eventually going to take care of the guys who need to be taken care of.

    Plus...in my opinion Deiss and Kern have put out some of THE best material I've ever seen - period. I've never seen even a smidgen of "badness" from either of them personally - and Kern's FTC stuff had nothing to do with him anyway (as far as I know the story at least).

    Filsaime...eh...a bit shady...but I'm huge fans of Kern & Deiss and in my mind have no reason to doubt them. They both have awesome products, and awesome customer service. Prices are a bit high, but it's only because they can get that price - and because the materials are 100% worth the price (I'm a customer of both, in case anybody's wondering).

    The point is...not ALL guru's are bad dude!

    I absolutely HATE that website "The Salty Droid" - it's setup the exact same way as many political companies...digging up anything and everything possible and twisting it in unbelievable (and sometimes completely false) ways to make the person in question look bad.

    ^^Granted, just like politics, I'm sure it was setup that way.

    Anyway, back to work!

    Jeremy Reeves
    www.ControlBeatingCopy.com

    P.S. I know you're on a bit of a kick with the Internet bad guys thing, don't lose sight of where your REAL passions and skills lie... in marketing/copywriting lessons! I'm starting to miss the "real" posts :(
  • "don't lose sight of where your REAL passions and skills lie... in marketing/copywriting lessons!"

    Not to worry. I have a few new posts lined up. We'll be back to regular programming soon. :-)
  • Ryan, I recommend you consider starting a conspiracy theory blog. Your tenacious and scientific pursuit of these scoundrel types makes you a dandy bloodhound for bigger issues like http://tadsalty.com/state-of-the-union-hoax/ where you can see the video The Obama Deception.

    Your skills are wasting away chasing these IM turds.

    IMHBAO ;-)
  • affiliateredemption
    Yeap, they're fake. Based on Ryan's "proof" and the 3 IM (had to use this, haha) slick as eel salesman reputation.
  • Hey Ryan,

    I agree the comments look slightly fishy to me. Since only one person came back later to follow up, I'd almost venture to say all four comments were made by the same person. Two from work or a friend's house. And two from home.

    I'm just speculating.

    Mark Passion appears to be a disingenuous lickspittle. I emphasize appears.

    He could actually believe what he says. In that case, he's taken the bait. Hook, line, and sinker. Or maybe the koolaid agrees with him.

    Frankly, (no pun intended), I don't know much about Frank Kern one way or the other. I know his earlier work with Ed Dale has made a lot of people a lot of money. Whether all those small websites selling over-priced ebooks actually add real value to people's lives is another question for another day.

    I'm actually willing to bet, if you took all of the products of the worst of the bunch of so-called gurus out there, and sorted through them, there would be plenty of good marketing techniques, if used ethically, that would still work well and make people a lot of money.

    The sad thing is, it makes the lack of ethics shown by many, to be unnecessary.

    Seems to me, it would be better to make a good living the right way, than a great living the wrong way. I'm sure there are plenty of folks out there that would disagree.

    Plus it must get tiring to have to look over your shoulder all the time. And it must get tiring having to retire every few years. ;)
  • TheBrainTeacher
    Ryan this is comedy gold!

    I created a not-for-profit ad-free social network and had all sorts of shanigans with people spoofing identities. The things that concerns me though, is the lack of a privacy statement on your blog. Maybe there is one yet I missed it...

    Running Disqus doesn't stop the need to abide by various laws.

    So if you're tracking IP numbers, then you should include this in a privacy policy and declare how the IP address may be used to validate comments left.

    I've had the luxury of dealing with the best lawyers online in this area...

    You as 'publisher' of potentially libellous material are leaving yourself open...

    You're doing us all a great service!

    Just don't get shot in the back by a regulator along the way!

    Jonathan
    P.S. I give permission to delete this post after you've read it. And if you dont delete it I may well edit it later...
















  • I went ahead and x-ed out some of the numbers in the IP addresses in case there are privacy concerns. I recently discovered that Disqus automatically logs all IP addresses. I think Wordpress may do that, too, actually.
  • John Thomas
    So, I'm guessing you're not a fan of Kern, Filsaime or Diess? I haven't bought anything from any of these three, so I can't comment on them myself, but I suspect you are right in your conclusions on those four posts.
  • "So, I'm guessing you're not a fan of Kern, Filsaime or Diess?"

    Well, I wouldn't describe myself as a fan or an enemy. But I haven't researched them much either. So I really can't say one way or the other. They just happened to be the ones nominated in the suspicious comments.
  • Howdy Sheriff!

    Watching all this from over-yonder it looks like you might be on to something here...

    I volunteer to be deputized & join your posse. I think we could clean this town up & make it safe for us regular folk. :)
  • KirbyLane
    Hi Ryan,

    I carefully read all four of the "fake" nominations and it seems to me you have been lampooned! Maybe it's just me, but doesn't each of the "nominations" seem satirical? You know, the poster is going over the top in an ironic manner to make the reverse point.

    You've spilled a lot of digital ink on a superfluous set of posts. Shouldn't we be getting back to the real point? Who really cares if this stuff is real or not? Seems to me this person really got your goat and is still pulling your chain.

    That's my 2 cents, anyway.
    Kirby
  • You might be right, Kirby. Although I think the whole point of satire is that it's obviously satirical.
  • make sense to clarify a little-- using the dr. oz example of "phony" comments. They pointed out how the comments were similar- the same way Ryan does. I'd consider phony as any feedback that is not genuine. Wasn't this type of thing mentioned in all the I M 101 courses when they talked about how to and how not to post in forums when you have something to sell? We all know there's a right and a wrong way to do things.
  • Carol Riess
    I guess it depends what your definition of "fake" is. No doubt someone "really" made the comments (aka "not fake"). I have also no doubt the commenter(s) were in an affiliate marketing relationship with Mike Filsaime or the other gurus. I bought something from Mike Filsaime once and one of his gimmicks is giving very high affiliate commissions, as high as 75% or more, in order to force it to go viral. So no wonder they rave about it.

    The materials themselves were just a bunch of gimmicks, with no substantive understanding of marketing for the long term, and were poorly put together, poorly edited, and hard to follow. The main thing I learned from it was never to buy from him again, or anyone with a similar approach.

    (Saving my training bucks for Ken McCarthy instead, who has never let me down.)
  • Carol - You're right. A real person left the comments. But I don't believe he was authentic; he had something to gain by making the nominations in the way he made them. Hope that clarifies. :-)
  • Carol Riess
    Well, that was my point. Nothing to clarify, we're on the same page already. ;-)
  • Carol Riess
    But thanks for your response.
  • LOL hahahahahaha!!

    Ryan Dude I liked you BEFORE but you are in my extremely cool book now.

    I had this very issue with my Perry Belcher articles LOL A few people repeatedly tried to engage me from remote twitter accounts and the best part? These "customers" of Perrys didn't even have a website and had nothing to show for the thousands they paid to build a business/social media presence. I mean if you have a real following and customer base why not prep a good customer and have them stand up for you if you would like to place a nomination?
  • and truth be told- this stuff is also on the radar of the FTC. Dr. OZ had a segment on bogus wieghtloss blogs with phony comments. Sad-- the wrong use of "social proof!"
  • Funny thing is that when you read a string of comments, these over the top promotional posts stand out.

    Somebody asked me about a product and sent me to a blog. While I questioned the primary information, it became obvious that it was a FLOG after reading the comments. They were just too good.

    John Deck
  • Looks like you don't have to be an Internet forensic scientist to figure this one out, great job Ryan!

    Mike D.
  • The pot be stirred :)

    Will
  • Bruce Brodeen
    My bet is most certainly they were fake(AND thanks for having the balls to use your blog as you see fit and speak up!). You make a great case. Proved in court? Maybe not, but it would get my vote.

    Seriously, the bigger question here is: Where are the REAL marketers the last 18 months after their cash cows started to dry up, developing really meaningful, value-driven and innovative products that empower, not enslave their customers with overpriced hype? There's not a lot, folks. Most are pushing up roses w/ old products and watering dried up gardens of old their info dressed up in differently delivered modalities.

    Ahhh, that's another blog post for another time but worthy of discussion in a formal manner on a great blog like this......Here's another we need: A real ombudsman for the internet marketing world. Judging from what I've read on this wonderful blog since I discovered it a week ago, you are on the way to be one of a few who could be nominated.

    Just tripped across Salty Droid a few weeks back, as well - a much needed voice willing to name names. Wow, It sure IS, uh, salty but probably not going to win any Pulitzers. ;-P
  • bartonmurray
    Ryan-I think you are spot on...they are indeed fake, more than likely from some of their cronies, but I've watch too many late night infomercials and that's what they sound like to me.
  • Barton - Glad I'm not the only one who thinks so. :-)
  • janet444
    Sorry, Ryan, but I'm not sure I believe these were fake comments. They might have been, but there will never be a way to know for sure whether or not comments are fake.

    The only line that really looks suspicious to me is the one about Kern's continuity program costing *only* $297 a month. Yowza! And then he says it's a "steal." Um, depends on who you think is doing the stealing. ;-)
  • There is no way to prove it conclusively... or at least no way that I'm aware of. The only one who returned was "Mark Passion" / "Market Passion" / "Trader Passion" or whoever he is (he's used three different monikers between email, commenting, and Twitter).

    Ryan
  • You're just stirring the pot as much as possible lately, aren't you Ryan? :-)

    I'm not sure I would conclude that these comments were coming from Frank Kern et al. themselves. Personally, I think it's more likely that they're coming from one of the many people who follow those guys like sheep. If one or more of them actually made the comments themselves, or arranged for someone to do it, they must be in worse shape than I thought.

    Maybe it's always been this way and I'm just becoming more aware of it, but there seems to be a growing tide against the techniques used by most of the so-called "gurus" in the internet marketing/biz-opp world. I think this is going to be an interesting year in this space.
  • Fake comments are fairly common. James Brausch has played that game. So has Eric Graham.

    I don't know. I just get annoyed with people who abuse the comments, especially when they do it anonymously.

    Maybe it's time to turn on comment moderation...

    Ryan
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