I currently have three blogs, and have written maney clients’ blogs also. As a general rule, I’d agree, 3 a week does work well. Not too much or too little.

I think the 7 days a week thing is definitely burn out on both ends (reader and writer). But can work if kept short.

5 times a week for some markets does work well. E.g., when I ran a blog showing naturopathic doctors how to market their clinic many LIVED for my daily email/blog post. They’d print them out! A day without my message was a day not complete. I was part of their daily working life — giving support and tips. It would be like one of their staff not showing up for work.

I think the 5 day a week works well if…

1. You keep them short. Less than 500 words. 700 max. So people know, upfront, it’s only going to take a few minutes.

2. Really focus. Often I see blog posts that could easily be divided up into 2 or 3 posts and be better for it. Personally, I’d rather read three 500 word posts than one 1,500. I personally really hack and save to cut mine down to 500. Though 700 is my limit.

3. Train your readers not to be overloaded with tons of lists. E.g., one short post/day isn’t bad if you only read 3 blogs.

E.g. Seth Godin writes real short posts. Probably too short for me.

But the daily posts sure help build a relationship. Help create a conversation. E.g. short post, read feedback, respond, read feedback, respond. More like a conversation, than a publishing schedule. It’s hard to have a conversation on a daily basis, no less a bi-daily basis.

I currently have three blogs, and have written maney clients’ blogs also. As a general rule, I’d agree, 3 a week does work well. Not too much or too little.

I think the 7 days a week thing is definitely burn out on both ends (reader and writer). But can work if kept short.

5 times a week for some markets does work well. E.g., when I ran a blog showing naturopathic doctors how to market their clinic many LIVED for my daily email/blog post. They’d print them out! A day without my message was a day not complete. I was part of their daily working life — giving support and tips. It would be like one of their staff not showing up for work.

I think the 5 day a week works well if…

1. You keep them short. Less than 500 words. 700 max. So people know, upfront, it’s only going to take a few minutes.

2. Really focus. Often I see blog posts that could easily be divided up into 2 or 3 posts and be better for it. Personally, I’d rather read three 500 word posts than one 1,500. I personally really hack and save to cut mine down to 500. Though 700 is my limit.

3. Train your readers not to be overloaded with tons of lists. E.g., one short post/day isn’t bad if you only read 3 blogs.

E.g. Seth Godin writes real short posts. Probably too short for me.

But the daily posts sure help build a relationship. Help create a conversation. E.g. short post, read feedback, respond, read feedback, respond. More like a conversation, than a publishing schedule. It’s hard to have a conversation on a daily basis, no less a bi-daily basis.

I think the gist of the sensible comments (emphasis on sensible) made here is this: the more you (or anybody) blog, the less valuable is your content, because ordinary people have a finite amount of information they can perceive, process, and communicate to others.

Compounding that, the less valuable your content, the less I’m going to read what you have to say.

Incidentally, the Bible was written by 40 different authors on 3 continents over a period of 1500 years, making it a ludicrous comparison.

I don’t read everything you write in great detail, but I find enormous value in what I do read.

Whatever you’re doing, keep doing it.

Thanks.

Lisa

I think the gist of the sensible comments (emphasis on sensible) made here is this: the more you (or anybody) blog, the less valuable is your content, because ordinary people have a finite amount of information they can perceive, process, and communicate to others.

Compounding that, the less valuable your content, the less I’m going to read what you have to say.

Incidentally, the Bible was written by 40 different authors on 3 continents over a period of 1500 years, making it a ludicrous comparison.

I don’t read everything you write in great detail, but I find enormous value in what I do read.

Whatever you’re doing, keep doing it.

Thanks.

Lisa

I can think of one blog in particular that averages 5-8 posts a week, and it is one of my favorites. This blog has nothing to do with business, Internet marketing, money, etc.

Nobody else writes about the stuff this guy writes about, which is one reason I’m such a loyal reader.

I can think of one blog in particular that averages 5-8 posts a week, and it is one of my favorites. This blog has nothing to do with business, Internet marketing, money, etc.

Nobody else writes about the stuff this guy writes about, which is one reason I’m such a loyal reader.

However–I subscribe to one blog that is posted about 6 times a week–and is my favorite. (It’s also a personal blog–not business) She writes these charming stories–taken from her life–in the third person.

It didn’t take long for me to miss it on the days that she doesn’t post!!!

Now me on the other hand–most of my posts are spontaneous–and very erratic. I actually like the spontaneous part–but I need to find a way to make them a little more regular.

take care,
Christine

However–I subscribe to one blog that is posted about 6 times a week–and is my favorite. (It’s also a personal blog–not business) She writes these charming stories–taken from her life–in the third person.

It didn’t take long for me to miss it on the days that she doesn’t post!!!

Now me on the other hand–most of my posts are spontaneous–and very erratic. I actually like the spontaneous part–but I need to find a way to make them a little more regular.

take care,
Christine