While I was in Chicago for Ken McCarthy’s System Seminar, I had the opportunity to meet Drayton Bird.
He’s incredibly bright. And he’s got a wicked sense of humor.
Anyway, he says the best TV ad ever is this one advertising the Volkswagen Beetle. It’s from 1964.
A few things stand out to me:
1. The commercial immediately activates your imagination.
2. It asks a question that a lot of people have probably wondered about. If you’ve ever asked yourself this question, you’ll watch the entire commercial to discover the answer.
3. It demonstrates the product without being a blatant product demonstration.
4. It indirectly reveals multiple product benefits: reliable, starts in cold weather, handles well in the snow, etc.
What do you notice?
-Ryan M. Healy