Drayton Bird: “The Best TV Ad Ever”

While I was in Chicago for Ken McCarthy’s System Seminar, I had the opportunity to meet Drayton Bird.

He’s incredibly bright. And he’s got a wicked sense of humor.

Anyway, he says the best TV ad ever is this one advertising the Volkswagen Beetle. It’s from 1964.

A few things stand out to me:

1. The commercial immediately activates your imagination.

2. It asks a question that a lot of people have probably wondered about. If you’ve ever asked yourself this question, you’ll watch the entire commercial to discover the answer.

3. It demonstrates the product without being a blatant product demonstration.

4. It indirectly reveals multiple product benefits: reliable, starts in cold weather, handles well in the snow, etc.

What do you notice?

-Ryan M. Healy

Ryan M. Healy

Ryan Healy is a financial copywriter and the author of Speed Writing for Nonfiction Writers. Since 2002, he has worked with scores of clients, including Agora Financial, Lombardi Publishing, and Contrarian Profits. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and has been published on sites like WordStream.com, SmallBizClub.com, and MarketingForSuccess.com.

Comments are closed