While I was in Chicago for Ken McCarthy’s System Seminar, I had the opportunity to meet Drayton Bird.
He’s incredibly bright. And he’s got a wicked sense of humor.
Anyway, he says the best TV ad ever is this one advertising the Volkswagen Beetle. It’s from 1964.
A few things stand out to me:
1. The commercial immediately activates your imagination.
2. It asks a question that a lot of people have probably wondered about. If you’ve ever asked yourself this question, you’ll watch the entire commercial to discover the answer.
3. It demonstrates the product without being a blatant product demonstration.
4. It indirectly reveals multiple product benefits: reliable, starts in cold weather, handles well in the snow, etc.
What do you notice?
-Ryan M. Healy
Joe Girard was the #1 car and truck salesman in the U.S. for 12 years straight. Between 1963 and 1978, he sold a total of 13,001 vehicles. Nobody has ever come close to breaking Joe's records. So how did he do it? Click here to discover Joe's little-known "paper secret" »