A blog is a playground.
You get to play with ideas and see how your readers respond.
A blog is a test lab.
You get to mix words in new ways, try new approaches. Then see what happens.
A blog is a direct response dream.
You get to measure which posts are more popular than others, which headlines work and which ones don’t. You get to see which ideas produce the most comments, retweets, and linkbacks.
A blog makes you a better marketer.
Gradually, you learn how to package your ideas better, how to write better, how to produce greater response. All in a low-cost, low-risk medium.
Don’t have a blog yet? Get one…
-Ryan M. Healy
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About Ryan M. Healy
Ryan Healy is a direct response copywriter. Since 2002, he has worked with scores of clients, including BoostCTR, Alex Mandossian, Terry Dean, and Pulte Homes. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and is a regular contributor to WordStream.com, BoostCTR.com, and MarketingForSuccess.com.
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{ 10 comments }
Great list, Ryan!
Don’t forget, that it helps build trust with your prospects. If you’re writing about their needs already, it’ll help them feel comfortable hiring you to copywrite for them. Or any other service you provide.
Have a great week!
Great list, Ryan!
Don’t forget, that it helps build trust with your prospects. If you’re writing about their needs already, it’ll help them feel comfortable hiring you to copywrite for them. Or any other service you provide.
Have a great week!
Ryan,
Yeppers…having a blog (or blogs) is a fantastic tool.
I think Brian Clark of Copyblogger once said (or Jack Humphrey of FTR) :
and nothing could be farther from the truth.
As for testing headlines, various pieces of copy etc…you’ve just revealed one of the copywriter’s tools from the toolbox…great stuff.
Joe
Ryan,
Yeppers…having a blog (or blogs) is a fantastic tool.
I think Brian Clark of Copyblogger once said (or Jack Humphrey of FTR) :
and nothing could be farther from the truth.
As for testing headlines, various pieces of copy etc…you’ve just revealed one of the copywriter’s tools from the toolbox…great stuff.
Joe
So true, so true. Now only if I could find time to blog more…
To add to the list:
A blog adds credibility to you as a service professional.
So true, so true. Now only if I could find time to blog more…
To add to the list:
A blog adds credibility to you as a service professional.
Great post!
I think another reason to use a blog is to let your prospects or clients know that you’re current and “hip” to what’s going on in the world of online marketing.
I just think that prospects feel more comfortable if you know of and understand blogging, as well as the Twitters and Wordpresses of the social media world.
Great post!
I think another reason to use a blog is to let your prospects or clients know that you’re current and “hip” to what’s going on in the world of online marketing.
I just think that prospects feel more comfortable if you know of and understand blogging, as well as the Twitters and Wordpresses of the social media world.
O yes, the blog is the right playground. Of course, that is very important to know what are the best ideas that attract other people. I am not marketer, but I am future psychologist and I think to make my blog to known how others think.
O yes, the blog is the right playground. Of course, that is very important to know what are the best ideas that attract other people. I am not marketer, but I am future psychologist and I think to make my blog to known how others think.
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