Five on Friday, Issue #13

Another issue of Five on Friday — issue number 13, in fact, on the eve of Halloween! Now there’s a coincidence.

Not to worry though… no tricks here, only treats. Enjoy!

Website Redesign Pulls in More Sales? – by Michel  Fortin

I love test results. And while Michel doesn’t reveal any actual sales figures or conversion rates in this post, he does let you in on a little secret that most copywriters and online marketers don’t know. Must read.

How to Outwit a Den of Thieves – by Martin Howey

The Internet in many ways is still the “wild, wild west” of the business world. Here Martin exposes the dangers of doing business on the Internet and what you can do about it.

Beware of Copycat Credibility – by Brendan Regan

Is it really possible that building credibility the same way everybody else does can actually hurt your credibility? This is the argument Brendan puts forth in this brief but fascinating article. (You know what? I think he’s right…)

8 Reasons to Have a Membership Site – by Robert Plank

Ever wondered why you should not have a membership site? Robert gives you 4 reasons. Every wondered why you should? Robert gives you 8 reasons. (I also love how Robert uses scarcity to get comments on his blog.)

A Simple Way to Write Your First Sales Letter – by Ryan Healy

I’ve just started writing articles for Charlie Cook’s “Marketing for Success” blog. The articles I’m submitting are not published anywhere else, so I’m linking to the first article here in case you missed my “tweets” about it. In this post, I share a super-simple way to write your first sales letter. Retweet it if you like it!

Have a safe Halloween and a wonderful weekend.

-Ryan M. Healy