Here are some of the best blog posts I’ve read in the last two weeks.
When Simple Is Stupid – by Robert Phillips
Is your marketing process overly simple? Are you open to being knocked off by a savvy competitor? In this post, Robert talks about the advantages of being complex. (And I totally agree.)
Subscribers and Sales – by Terry Dean
Terry has an uncanny ability to track with the conversation that’s already happening in my mind. We’ve never talked on the phone. Yet he still writes about the issues I’m actively thinking about. Weird. This post talks about how traffic is not the best indicator of success. (Before I read this post, I started the draft of a similar article titled “The Feedburner Deception.” Look for it soon.)
There’s More to Tracking than Conversion – by Michel Fortin
If you test and track the results of your sales letters, then this post will be well worth your time. Is it better to make a free offer or a $1 offer? Michel reveals the answer here.
The Deep Secrets to Success – by Joseph Ratliff
After being in business for himself for quite a while, Joseph has discovered three critical secrets to success. You may have heard of them before; maybe not. I particularly liked the twist he put on the concept of massive action. It’s in Secret #2.
An Interview with Copywriter Stephen “Ebiz” Dean – by Keith Goodrum & Stephen Dean
Keith and Stephen are colleagues of mine. I enjoy keeping up with what they’re doing. Keith decided to interview Stephen when he posted an offer on his blog. It’s a solid interview. I’m sure you’ll pick up at least one or two good tips.
Have a great weekend!
-Ryan M. Healy
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About Ryan M. Healy
Ryan Healy is a direct response copywriter. Since 2002, he has worked with scores of clients, including BoostCTR, Alex Mandossian, Terry Dean, and Pulte Homes. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and is a regular contributor to WordStream.com, BoostCTR.com, and MarketingForSuccess.com.
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