Here’s a simple way to instantly build more value into your information products: change the form(at) of your content.
Let’s say you have 2,000 words of content on a certain topic. You now have a choice of how to publish that content.
There are basically three different ways to deliver content as a product:Â print, audio, or video.
And each of these options can be delivered digitally or physically.
- A blog post will have the lowest perceived value.
- A PDF report will be more valuable, but still relatively low value.
- A physical book, workbook, or manual will have the most value in a printed format.
- An MP3 download may have more value than any of the printed formats.
- A physical CD + MP3 = even better.
- A streaming video with images to support your content will generally be more valuable than print or audio alone.
- A physical DVD will be more valuable than streaming video.
Remember: Your choice of format determines the value of your information product and how much you can charge for it. The same content in three different formats will command three different prices.
Therefore, if you’d like to quickly raise your prices, consider changing the format of your content — or even combining multiple formats together (for instance, a print book + an audio CD).
-Ryan M. Healy
Similar Posts:
- 7 Ways to Get Your Email Opened
- Blair Singer Interview: Free Audio Download
- How Netflix Could Have Made Bad News Better
- From Concept to Product in 21 Days
- Success Is a Patchwork Quilt
About Ryan M. Healy
Ryan Healy is a direct response copywriter. Since 2002, he has worked with scores of clients, including BoostCTR, Alex Mandossian, Terry Dean, and Pulte Homes. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and is a regular contributor to WordStream.com, BoostCTR.com, and MarketingForSuccess.com.
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising. Start Tracking Now! » |
{ 2 comments }
Ironically, sometimes DVD and audio products can be of the lowest quality. Disorganized rambling with tons of “uhms.” Very frustrating. Of course, it doesn’t have to be that way — and sometimes creating the book version first helps avoid these problems. But nothing is more disappointing then putting down $100 for an info product that is essentially a few experts winging it on a teleconference line.
Your last comment couldn’t be more true: “nothing is more disappointing then putting down $100 for an info product that is essentially a few experts winging it on a teleconference line.”
I’ve had that experience more than once. Which is why I don’t do teleconferences — even free ones — unless I have a clear outline of what I’m going to cover.
Comments on this entry are closed.