Yesterday, I wrote about how Denny’s offered a free Grand Slam breakfast to anybody who came in on Tuesday, February 4.
Today I learned that not only did the promotion create a flood of business… it also generated hundreds of phone calls.
W…

Good for nutri-system’s business. LOL

Seriously, they say free doesn’t work, but I’ve seen it proved time and time again that it does.

The email spam rules are what ruins it for me. If I see FR*EE or some other variation in the title, I don’t look. I just delete the message without opening it. It comes across as a gimmick, and I’m too busy to play with those.

For me to open it, it will have to be someone I know well – and then I’d tell them what I thought about it.

Good for nutri-system’s business. LOL

Seriously, they say free doesn’t work, but I’ve seen it proved time and time again that it does.

The email spam rules are what ruins it for me. If I see FR*EE or some other variation in the title, I don’t look. I just delete the message without opening it. It comes across as a gimmick, and I’m too busy to play with those.

For me to open it, it will have to be someone I know well – and then I’d tell them what I thought about it.

@Daniel – Good ideas don’t necessarily lead to business results. I like to know the results before I judge a commercial good or bad.

@Ron – No Denny’s near me, so I didn’t have a clue until I saw this news article.

@Perry – I’m like you. I’d rather go to a paid meal or event just to avoid the crowd. If I hear of an offer like that, I make a mental note to steer clear.

@Martin – You’re probably right about Nutrasystem having a lock-in for Week #2. I’ve never gone through their ordering process.

@John – I almost mentioned that in this post, so I’m glad you brought it up.

@Teresa – The takeaway is that making a free offer can work, so long as you have a way to make your money back in future sales.

@Bruce – Amazing! They could run a great headline from that. HUNDREDS FLOCK TO DENNY’S. FIRE MARSHALL CRASHES PARTY & SAYS, “NO MORE!”

@Tony – Well, yes. There’s always that. ;-)

@Daniel – Good ideas don’t necessarily lead to business results. I like to know the results before I judge a commercial good or bad.

@Ron – No Denny’s near me, so I didn’t have a clue until I saw this news article.

@Perry – I’m like you. I’d rather go to a paid meal or event just to avoid the crowd. If I hear of an offer like that, I make a mental note to steer clear.

@Martin – You’re probably right about Nutrasystem having a lock-in for Week #2. I’ve never gone through their ordering process.

@John – I almost mentioned that in this post, so I’m glad you brought it up.

@Teresa – The takeaway is that making a free offer can work, so long as you have a way to make your money back in future sales.

@Bruce – Amazing! They could run a great headline from that. HUNDREDS FLOCK TO DENNY’S. FIRE MARSHALL CRASHES PARTY & SAYS, “NO MORE!”

@Tony – Well, yes. There’s always that. ;-)

SURPRISE: They were not permitting any more people inside as FIRE MARSHALL HAD BEEN CALLED!!! Dennys was full to capacity, parking lot full, with people and cars in line, and street into the lot was also backed up.!!

All for 2 runny eggs, some burnt bacon and a couple flapjacks. They were issuing rain checks which I got.

Amazing what advertising the RIGHT OFFER can do :-)

SURPRISE: They were not permitting any more people inside as FIRE MARSHALL HAD BEEN CALLED!!! Dennys was full to capacity, parking lot full, with people and cars in line, and street into the lot was also backed up.!!

All for 2 runny eggs, some burnt bacon and a couple flapjacks. They were issuing rain checks which I got.

Amazing what advertising the RIGHT OFFER can do :-)