Good ideas are a dime a dozen. But good ideas quickly implemented… now those are worth something, or at least have the potential to be worth something.
In the world of information marketing, you can have an idea for a new info product and implement it fairly quickly. If you had an idea for a new ebook, interview, or video, you could probably create it in no more than 2-4 weeks, right?
And yet this is not the way it goes for most info marketers. It’s not uncommon for ideas to go unimplemented for months or even years. Some ideas get shelved altogether. Which makes the story of the iBracket even more remarkable…
Get this. A company called Gravity Switch had an idea for a physical product called the iBracket. The iBracket would be used as a frame for an iPad. This new product would allow businesses (car dealerships, art galleries, etc.) to create “virtual kiosks” with an iPad combined with an iBracket.
Cool idea, right?
Well, these guys went from their original concept to a physical prototype in just 17 days. It took them just 21 days total to get their first sale.
Now, THAT is how you implement.
The fact that their idea involved creating a physical product didn’t slow them down at all.
If you create information products, the only barrier to implementing your ideas is yourself. You don’t have to worry about prototypes or shipping or traditional distribution.
So why not be inspired by this story, get out of your own way, and start implementing? Just take action and you’ll significantly reduce the amount of time it takes to go from idea… to finished product… to sales.
-Ryan M. Healy
Similar Posts:
- From Shelf-Help to Self-Help
- A Simple Strategy for Creating and Launching More Products
- Form(at) Determines Value
- Most Popular Content on Copywriting Code
- A Theory of Value
About Ryan M. Healy
Ryan Healy is a direct response copywriter. Since 2002, he has worked with scores of clients, including BoostCTR, Alex Mandossian, Terry Dean, and Pulte Homes. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and is a regular contributor to WordStream.com, BoostCTR.com, and MarketingForSuccess.com.
If you're not doing everything you can to build trust with your potential customers, then your web site is losing money 24/7. Fix this problem fast with the HONESTe Online Trust Seal -- proven to increase conversions by 17.6%. Click here to learn more » |
{ 5 comments }
SO true Ryan – I talk to people who've been telling me they're coming out with a product… yet I don't see it out there for another 8 months.
Really all it takes is 1-3 hours per day, depending on what you can fit in.
I just developed a new service for my business last week – and it's going to roll out next week. That's about 14 days from concept –> product… and that's for an entire systematic SERVICE, not just a product.
Great stuff, and something to definitely make people think!
Jeremy Reeves
It's a problem similar to analysis paralysis. The need to have numerous “decision makers” sign off, means that it takes forever to nail something down. The auto industry pre-1990 had a *5 year* concept to showroom lag. Chrysler, pre-DB purchase, had combined all the decision makers, and cut it to ONLY *30 MONTHS,* Daimler Benz bought them to learn how, and then added time, by requiring all changes to go through Germany.
Wow, that is awesome turnaround time.
Ryan, right on!
I've only recently started in the IM-market and noticed a lot of marketers complaining about long hours, analysis paralysis, information overload and so much more. Still I haven't experienced anything like it.
Currently I spend 2 hours a day working on this new venture. Already got 4 products ready to roll out, around 10 freebies like PDF's, MP3's and spreadsheets. Have written a dozen of blogposts, made many contacts and have already done list-building deals with 10 marketers.
It all boils down to the tagline of Nike: Just Do It!
Hi Ryan,
Great turn around! I would suggest people shouldn't talk about things unless they are committed to doing something and have a deadline. Otherwise, it just looks bad and has an impact on their reputation and brand.
Adrian
Comments on this entry are closed.
{ 1 trackback }