Comments on: Brandishing a Red Hot Poker: Getting Attention in Hyper-Distracted Markets http://www.ryanhealy.com/getting-attention-hyper-distracted-markets/ Ryan Healy on Copywriting, Advertising & Business Growth Fri, 10 Feb 2012 22:18:20 +0000 hourly 1 http://wordpress.org/?v= By: Ryan Healy http://www.ryanhealy.com/getting-attention-hyper-distracted-markets/comment-page-1/#comment-9504 Ryan Healy Fri, 09 Oct 2009 17:07:45 +0000 http://www.ryanhealy.com/?p=833#comment-9504 All great points, Colin. I happened to enter the conversation that was already happening in a lot of people's minds -- but as you point out, it's a conversation very few are talking about in public. All great points, Colin. I happened to enter the conversation that was already happening in a lot of people's minds — but as you point out, it's a conversation very few are talking about in public.

]]> By: Ryan Healy http://www.ryanhealy.com/getting-attention-hyper-distracted-markets/comment-page-1/#comment-7393 Ryan Healy Fri, 09 Oct 2009 10:07:45 +0000 http://www.ryanhealy.com/?p=833#comment-7393 All great points, Colin. I happened to enter the conversation that was already happening in a lot of people's minds -- but as you point out, it's a conversation very few are talking about in public. All great points, Colin. I happened to enter the conversation that was already happening in a lot of people's minds — but as you point out, it's a conversation very few are talking about in public.

]]> By: Colin Y.J. Chung http://www.ryanhealy.com/getting-attention-hyper-distracted-markets/comment-page-1/#comment-7388 Colin Y.J. Chung Fri, 09 Oct 2009 01:35:08 +0000 http://www.ryanhealy.com/?p=833#comment-7388 I was thinking about your post the last few days... and I think there's something else about your Perry Belcher post that got you so much traction. <br><br>I think you're saying something that a lot of people are thinking but never said out loud. It could be lack of guts, fear of sounding negative, or they felt things like this were beneath them... or maybe they felt an "old boys club" need to protect the black sheep in the family. <br><br>I don't know... but I do think pointing out the 800LB gorilla in the room is an attention grabber that generates cathartic release and resonance. <br><br>Kinda like Sylvie Fortin's "Internet Marketing Sins" last year. Everyone knew these things were going on, and they're embarrassing to the IM community... but no one had the courage to come out and say it. I was thinking about your post the last few days… and I think there's something else about your Perry Belcher post that got you so much traction.

I think you're saying something that a lot of people are thinking but never said out loud. It could be lack of guts, fear of sounding negative, or they felt things like this were beneath them… or maybe they felt an “old boys club” need to protect the black sheep in the family.

I don't know… but I do think pointing out the 800LB gorilla in the room is an attention grabber that generates cathartic release and resonance.

Kinda like Sylvie Fortin's “Internet Marketing Sins” last year. Everyone knew these things were going on, and they're embarrassing to the IM community… but no one had the courage to come out and say it.

]]> By: Ryan Healy http://www.ryanhealy.com/getting-attention-hyper-distracted-markets/comment-page-1/#comment-7378 Ryan Healy Wed, 07 Oct 2009 13:03:04 +0000 http://www.ryanhealy.com/?p=833#comment-7378 Thanks, Shel. And I think you make a good point: Sometimes you just never know what's going to catch on... and what's not.<br><br>I especially see this with subject lines. I often will think a certain subject line is going to get a high open rate... then doesn't. And vice versa.<br><br>This is where consistency comes in. The more consistent you are... the more times you step up and swing the bat... the more chances you have to hit it out of the park (so to speak).<br><br>Thanks for the retweet, too, by the way. :-)<br><br>Ryan Thanks, Shel. And I think you make a good point: Sometimes you just never know what's going to catch on… and what's not.

I especially see this with subject lines. I often will think a certain subject line is going to get a high open rate… then doesn't. And vice versa.

This is where consistency comes in. The more consistent you are… the more times you step up and swing the bat… the more chances you have to hit it out of the park (so to speak).

Thanks for the retweet, too, by the way. :-)

Ryan

]]> By: Shel Horowitz http://www.ryanhealy.com/getting-attention-hyper-distracted-markets/comment-page-1/#comment-7372 Shel Horowitz Wed, 07 Oct 2009 11:15:12 +0000 http://www.ryanhealy.com/?p=833#comment-7372 Great post! I've spent a lot of time thinking about what gives something "legs." All your points are good, but a lot of times you just don't know--or the legs may grow in unexpected places/angles. As an example of the latter, I just wrote to a reporter a few minutes ago about the impact starting the Business Ethics Pledge (<a href="http://www.business-ethics-pledge.org" rel="nofollow">http://www.business-ethics-pledge.org):</a><br><br>"The campaign has led directly to speaking engagements, a much wider network of movers and shakers, some very large clients, a two-year gig as columnist for Business Ethics magazine (until it changed names), and may have been a factor in landing a book contract with a major publisher. I did not predict any of this when I started; I thought it would help me sell some books." Great post! I've spent a lot of time thinking about what gives something “legs.” All your points are good, but a lot of times you just don't know–or the legs may grow in unexpected places/angles. As an example of the latter, I just wrote to a reporter a few minutes ago about the impact starting the Business Ethics Pledge (http://www.business-ethics-pledge.org):

“The campaign has led directly to speaking engagements, a much wider network of movers and shakers, some very large clients, a two-year gig as columnist for Business Ethics magazine (until it changed names), and may have been a factor in landing a book contract with a major publisher. I did not predict any of this when I started; I thought it would help me sell some books.”

]]> By: Ryan Healy http://www.ryanhealy.com/getting-attention-hyper-distracted-markets/comment-page-1/#comment-7366 Ryan Healy Tue, 06 Oct 2009 19:23:02 +0000 http://www.ryanhealy.com/?p=833#comment-7366 Yeah, I really like that video.<br><br>First time I watched the divorce dance spoof... that's pretty funny too. Yeah, I really like that video.

First time I watched the divorce dance spoof… that's pretty funny too.

]]> By: Ryan Healy http://www.ryanhealy.com/getting-attention-hyper-distracted-markets/comment-page-1/#comment-7365 Ryan Healy Tue, 06 Oct 2009 19:21:38 +0000 http://www.ryanhealy.com/?p=833#comment-7365 Hey Michael!<br><br>Glad you've been enjoying my posts. I aim to please. :-)<br><br>And you wouldn't believe how many of my blog readers have said the same exact thing about The Salty Droid blog. I've gotten emails, phone calls, and IMs about it.<br><br>One of my friends said he stayed up until 2:30 in the morning reading Salty Droid... accidentally. (He didn't intend to stay up that late.)<br><br>Hope this post helps with your client work.<br><br>Ryan Hey Michael!

Glad you've been enjoying my posts. I aim to please. :-)

And you wouldn't believe how many of my blog readers have said the same exact thing about The Salty Droid blog. I've gotten emails, phone calls, and IMs about it.

One of my friends said he stayed up until 2:30 in the morning reading Salty Droid… accidentally. (He didn't intend to stay up that late.)

Hope this post helps with your client work.

Ryan

]]> By: Michael Roach http://www.ryanhealy.com/getting-attention-hyper-distracted-markets/comment-page-1/#comment-7359 Michael Roach Tue, 06 Oct 2009 15:55:48 +0000 http://www.ryanhealy.com/?p=833#comment-7359 I just watched the JK Wedding Entrance Dance video. Very, very cool!<br><br>I laughed when I saw the spoof video, "JK Divorce Entrance Dance", in the Related Videos column... hehe<br><br><a href="http://www.youtube.com/watch?v=zbr2ao86ww0" rel="nofollow">http://www.youtube.com/watch?v=zbr2ao86ww0</a> I just watched the JK Wedding Entrance Dance video. Very, very cool!

I laughed when I saw the spoof video, “JK Divorce Entrance Dance”, in the Related Videos column… hehe

http://www.youtube.com/watch?v=zbr2ao86ww0

]]> By: Michael Roach http://www.ryanhealy.com/getting-attention-hyper-distracted-markets/comment-page-1/#comment-7358 Michael Roach Tue, 06 Oct 2009 15:47:07 +0000 http://www.ryanhealy.com/?p=833#comment-7358 Ryan, I'm really enjoying your posts, as always. They just keep getting better. I clicked on that first about internet marketing retires... I had missed that earlier. I read the post and comments, then spent an hour reading The Salty Droid's blog. Wow!<br><br>On the issue of marketing a good controversy, I have a lot to learn. I have a client who's about to create a whole pile of it in the next few weeks... :)<br><br>Thanks for sharing! Ryan, I'm really enjoying your posts, as always. They just keep getting better. I clicked on that first about internet marketing retires… I had missed that earlier. I read the post and comments, then spent an hour reading The Salty Droid's blog. Wow!

On the issue of marketing a good controversy, I have a lot to learn. I have a client who's about to create a whole pile of it in the next few weeks… :)

Thanks for sharing!

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