Glyphius Predicts Winners 70.1% of the Time?

I woke up this morning to a pleasant surprise. My email inbox was filled with PayPal receipts.

I sat there scratching my head for a moment… “Did I run a promotion I forgot about?” Well, the answer was “yes,” kind of.

I did run a Glyphius promotion a few months back and sold half the copies I had. But I hadn’t promoted it much recently.

That’s when I knew that somebody must have linked to the blog post where I had originally announced the promotion. It turns out, it was my friend Eric Graham, a.k.a. “The Conversion Doctor.”

Here is what Eric discovered based on 181 split-tests he conducted in 2007: “Glyphius actually ‘predicted’ the winner 70.1% of the time.”

This is no fluke.

Eric is not one to leap to conclusions without enough evidence on which to base them. When you go to his blog, you’ll notice the screenshot from his Google Website Optimizer account shows the winning headline in one test with a 99% confidence rating.

In most of my headline tests, I’ve found Glyphius to be fairly accurate in predicting the winning headline. But I’ve done nowhere near as many split-tests as Eric has done. Which is why I greatly appreciate his willingness to share the results of his study.

I highly recommend you read Eric’s Glyphius study here. (And don’t forget to register for the “Headline Testing Secrets” webinar he’ll be conducting on Monday night, February 4, 2008.)

-Ryan M. Healy

P.S. I have no more copies of Glyphius or Muvar available. I am completely sold out (not counting one copy of each program I’m keeping for myself).

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About Ryan M. Healy

Ryan Healy is a direct response copywriter. Since 2002, he has worked with scores of clients, including BoostCTR, Alex Mandossian, Terry Dean, and Pulte Homes. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and is a regular contributor to WordStream.com, BoostCTR.com, and MarketingForSuccess.com.

How to Get Your First Real Copywriting Client in 14 Days or Less I launched my freelance copywriting career on June 13, 2005. Much to my surprise, I landed three clients in the first two weeks. If you'd like to discover how I did it,  then click here now »