Last week, millions of websites went down when GoDaddy became the target of a DDoS attack by a hacker known as “AnonymousOwn3er” on Twitter.
Later, GoDaddy claimed the outage was due to internal server errors and not any kind of attack.
Regardless of what actually happened, GoDaddy had a big mess on their hands.
Two important things had to happen:
1. GoDaddy had to fix the problem.
2. GoDaddy needed to communicate with affected customers and try to make amends.
They finished #1 last week. And they took care of #2 this morning with the following apology email:
I like this email because it does not attempt to blame anybody or anything.
It’s a pure apology email.
And it seeks to make amends with affected customers by offering a 1-month credit against future purchases.
I know GoDaddy customers were angry last week. But GoDaddy handled the situation well.
As King Solomon observed, “A gentle answer turns away wrath.”
-Ryan M. Healy
I launched my freelance copywriting career on June 13, 2005. Much to my surprise, I landed three clients in the first two weeks. If you'd like to discover how I did it, then click here now »