Comments on: 3 Easy Ways to Start Writing an Ad http://www.ryanhealy.com/how-to-start-writing-an-ad/ Ryan Healy on Copywriting, Advertising & Business Growth Fri, 10 Feb 2012 22:18:20 +0000 hourly 1 http://wordpress.org/?v= By: Aaron Colby http://www.ryanhealy.com/how-to-start-writing-an-ad/comment-page-1/#comment-4224 Aaron Colby Sat, 28 Mar 2009 13:50:18 +0000 http://www.ryanhealy.com/?p=466#comment-4224 Great ideas Ryan! For me it's a great reminder to revisit the headline and that it's okay to change it. I like creating bullet points and then expanding the ad from that. I find it's easier to collect my thoughts and organize my ads. Thanks Ryan. Great ideas Ryan! For me it’s a great reminder to revisit the headline and that it’s okay to change it. I like creating bullet points and then expanding the ad from that. I find it’s easier to collect my thoughts and organize my ads. Thanks Ryan.

]]> By: Aaron Colby http://www.ryanhealy.com/how-to-start-writing-an-ad/comment-page-1/#comment-14620 Aaron Colby Sat, 28 Mar 2009 13:50:00 +0000 http://www.ryanhealy.com/?p=466#comment-14620 Great ideas Ryan! For me it's a great reminder to revisit the headline and that it's okay to change it. I like creating bullet points and then expanding the ad from that. I find it's easier to collect my thoughts and organize my ads. Thanks Ryan. Great ideas Ryan! For me it’s a great reminder to revisit the headline and that it’s okay to change it. I like creating bullet points and then expanding the ad from that. I find it’s easier to collect my thoughts and organize my ads. Thanks Ryan.

]]> By: Juri Saragih http://www.ryanhealy.com/how-to-start-writing-an-ad/comment-page-1/#comment-4223 Juri Saragih Sat, 28 Mar 2009 12:17:00 +0000 http://www.ryanhealy.com/?p=466#comment-4223 Change theme this blog, increase more comment. Hahaha, again, unrelated comment to this post.. Just stopping by here grab free information but useful to create my thinking as well. You doing great, Btw, i'm also increase my "list" book copywriting books. Trying to escape from this, haha Regards and blessings, Juri Saragih Change theme this blog, increase more comment.
Hahaha, again, unrelated comment to this post..

Just stopping by here grab free information but useful to create my thinking as well.

You doing great,

Btw, i’m also increase my “list” book copywriting books.

Trying to escape from this, haha

Regards and blessings,

Juri Saragih

]]> By: Juri Saragih http://www.ryanhealy.com/how-to-start-writing-an-ad/comment-page-1/#comment-14619 Juri Saragih Sat, 28 Mar 2009 12:17:00 +0000 http://www.ryanhealy.com/?p=466#comment-14619 Change theme this blog, increase more comment. Hahaha, again, unrelated comment to this post.. Just stopping by here grab free information but useful to create my thinking as well. You doing great, Btw, i'm also increase my "list" book copywriting books. Trying to escape from this, haha Regards and blessings, Juri Saragih Change theme this blog, increase more comment.
Hahaha, again, unrelated comment to this post..

Just stopping by here grab free information but useful to create my thinking as well.

You doing great,

Btw, i’m also increase my “list” book copywriting books.

Trying to escape from this, haha

Regards and blessings,

Juri Saragih

]]> By: Stephen Dean http://www.ryanhealy.com/how-to-start-writing-an-ad/comment-page-1/#comment-4220 Stephen Dean Fri, 27 Mar 2009 23:41:54 +0000 http://www.ryanhealy.com/?p=466#comment-4220 That's about exactly the way I do it. I start with the research to find the right appeal. Bust out bullets to support that appeal. Write a "place-holder" headline, that gets the idea across, but is far from perfect. Then I also write very rough subheads to outline the copy. Then I fill in the copy in between. Finally, I rework the deck copy. That’s about exactly the way I do it.

I start with the research to find the right appeal.

Bust out bullets to support that appeal.

Write a “place-holder” headline, that gets the idea across, but is far from perfect. Then I also write very rough subheads to outline the copy. Then I fill in the copy in between.

Finally, I rework the deck copy.

]]> By: Stephen Dean http://www.ryanhealy.com/how-to-start-writing-an-ad/comment-page-1/#comment-14618 Stephen Dean Fri, 27 Mar 2009 23:41:00 +0000 http://www.ryanhealy.com/?p=466#comment-14618 That's about exactly the way I do it. I start with the research to find the right appeal. Bust out bullets to support that appeal. Write a "place-holder" headline, that gets the idea across, but is far from perfect. Then I also write very rough subheads to outline the copy. Then I fill in the copy in between. Finally, I rework the deck copy. That’s about exactly the way I do it.

I start with the research to find the right appeal.

Bust out bullets to support that appeal.

Write a “place-holder” headline, that gets the idea across, but is far from perfect. Then I also write very rough subheads to outline the copy. Then I fill in the copy in between.

Finally, I rework the deck copy.

]]> By: steve prescott http://www.ryanhealy.com/how-to-start-writing-an-ad/comment-page-1/#comment-14616 steve prescott Fri, 27 Mar 2009 22:28:00 +0000 http://www.ryanhealy.com/?p=466#comment-14616 "And Steve: I think the forward/backward thing must be like the difference between being left- or right-handed. If you’re American/English, it’s left to right — but if you’re Hebrew/Japanese, it’s right to left." LOL, that cracked me up... When I was a kid I was ambidextrous... wrote to the middle of the page with my left hand, and then from the middle with my right. Now totally right-handed, though my sister is a pure left-hander. My wife is right-handed, though her sister is a left-hander. And my wife is Japanese, and my kids are... right-handed (so far)... and bilingual, and all musicians and crazy with it.... No wonder I don't know where to start reading a book... “And Steve: I think the forward/backward thing must be like the difference between being left- or right-handed. If you’re American/English, it’s left to right — but if you’re Hebrew/Japanese, it’s right to left.”

LOL, that cracked me up…

When I was a kid I was ambidextrous… wrote to the middle of the page with my left hand, and then from the middle with my right. Now totally right-handed, though my sister is a pure left-hander. My wife is right-handed, though her sister is a left-hander. And my wife is Japanese, and my kids are… right-handed (so far)… and bilingual, and all musicians and crazy with it…. No wonder I don’t know where to start reading a book…

]]> By: steve prescott http://www.ryanhealy.com/how-to-start-writing-an-ad/comment-page-1/#comment-14614 steve prescott Fri, 27 Mar 2009 17:43:00 +0000 http://www.ryanhealy.com/?p=466#comment-14614 Nice and concise ideas list, Ryan. I do the same with info products: writing the bullets first helps you get every benefit into the copy. Never tried writing the order form first, though. Will give that a try... Cheers Steve PS "Sometimes I wonder if it’s just how our brains are wired. To this day, I read magazines from back to front."--- I thought I was the only person to do that! Nice and concise ideas list, Ryan. I do the same with info products: writing the bullets first helps you get every benefit into the copy.

Never tried writing the order form first, though. Will give that a try…

Cheers

Steve

PS
“Sometimes I wonder if it’s just how our brains are wired. To this day, I read magazines from back to front.”— I thought I was the only person to do that!

]]> By: Ryan M. Healy http://www.ryanhealy.com/how-to-start-writing-an-ad/comment-page-1/#comment-4214 Ryan M. Healy Fri, 27 Mar 2009 15:38:57 +0000 http://www.ryanhealy.com/?p=466#comment-4214 @Steve - That's crazy how you used to write! And crazy all the personal details of your life that fit in with what I said. :-) As far as being ambidextrous, I'm right-handed and throw a ball with my right hand, but I throw a Frisbee primarily with my left hand. It's the only "sport" where I'm 100% ambidextrous. Ryan @Steve – That’s crazy how you used to write! And crazy all the personal details of your life that fit in with what I said. :-)

As far as being ambidextrous, I’m right-handed and throw a ball with my right hand, but I throw a Frisbee primarily with my left hand. It’s the only “sport” where I’m 100% ambidextrous.

Ryan

]]> By: Ryan M. Healy http://www.ryanhealy.com/how-to-start-writing-an-ad/comment-page-1/#comment-14617 Ryan M. Healy Fri, 27 Mar 2009 15:38:00 +0000 http://www.ryanhealy.com/?p=466#comment-14617 @Steve - That's crazy how you used to write! And crazy all the personal details of your life that fit in with what I said. :-) As far as being ambidextrous, I'm right-handed and throw a ball with my right hand, but I throw a Frisbee primarily with my left hand. It's the only "sport" where I'm 100% ambidextrous. Ryan @Steve – That’s crazy how you used to write! And crazy all the personal details of your life that fit in with what I said. :-)

As far as being ambidextrous, I’m right-handed and throw a ball with my right hand, but I throw a Frisbee primarily with my left hand. It’s the only “sport” where I’m 100% ambidextrous.

Ryan

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