Good case in point for this: At my local coffee shop (a Caffe Nero – don’t know if you have these in the US) whenever I bought a coffee they’d ask “wuld you like some cakes or muffins with that?”. The result? It was too much effort for me to think through the options so I always said no.

More recently though, they’ve started offering a specific single option: “would you like some passion cake with that?” or “would you like a choc chip muffin with that?”. The first time they did it I said yes.

I like to think of it as “making it easier for the customer to say yes”.

Ian

Good case in point for this: At my local coffee shop (a Caffe Nero – don’t know if you have these in the US) whenever I bought a coffee they’d ask “wuld you like some cakes or muffins with that?”. The result? It was too much effort for me to think through the options so I always said no.

More recently though, they’ve started offering a specific single option: “would you like some passion cake with that?” or “would you like a choc chip muffin with that?”. The first time they did it I said yes.

I like to think of it as “making it easier for the customer to say yes”.

Ian

I like your new look. Much easier to scan and read. Thanks for asking for feedback!

Lisa

I like your new look. Much easier to scan and read. Thanks for asking for feedback!

Lisa

Now, I understand that “too many options” is the problem…so how many options are too many?

Also – can this be applied to services as well? Meaning…I am a writer – should I be offering web content, sales copy, and articles or narrow it down?

Thanks for the great article Ryan.

http://www.marketingexperiments.com/improving-website-conversion/landing-page-confusion.html