Comments on: A $300 Infomercial Marketing Lesson for Free!

By: David Babineau

David Babineau — Thu, 10 Dec 2009 04:43:37 +0000

Ryan,

I remember being at my parent's house and helping my dad order the juicer online after watching the same infomercial! (And I almost ordered it for myself too :) ) If I recall, there were A LOT of upsells online too.

Great post... the following line is brilliant:

"The quickest way to kill a sale is to keep on jabbering after a person has already decided to buy. "

The tricky part (at least in print) is figuring out exactly when "enough is enough"! :)

By: davidbabineau

davidbabineau — Wed, 09 Dec 2009 21:43:37 +0000

By: francisardi

francisardi — Sun, 06 Dec 2009 01:38:19 +0000

Very interesting how much you can learn when you are a customer of another sales company when your mind is fine tuned right.

By: Ryan Healy

Ryan Healy — Fri, 04 Dec 2009 15:29:36 +0000

Right now I'm still waiting for the juicer to be delivered… so I've not gotten any follow-up marketing yet. It will be interesting though, if/when they get started.

Ryan

By: Kristi Daniels

Kristi Daniels — Fri, 04 Dec 2009 14:28:17 +0000

Wow! That was a lot of offers. Thanks for capturing and sharing their sales funnel.

It will be interesting to see how their follow-up sales funnel works after you receive the juicer.

By: ElizabethDMRX

ElizabethDMRX — Thu, 03 Dec 2009 05:16:03 +0000

Boy I'm glad I never watch more than a a minute of that infomerical. Thanks for the amazing sales funnel example. Ironically Jack Lalanne lives in my are. We even share the same hair dresser but I've never met him.

By: DarrenScottMonroe

DarrenScottMonroe — Thu, 03 Dec 2009 01:57:43 +0000

Well even if I stayed (may not have hungup on a live person) I would probably not have reordered. In fact I have never ordered from TIME LIFE again.

By: JosephRatliff

JosephRatliff — Wed, 02 Dec 2009 23:33:57 +0000

When the marketing is good, that is SOOOOOOOO true. Since you started this one Ryan, how about a “part 2″ on the follow up marketing AFTER you receive the product. In my case, it was spectacular. :)

By: Ryan Healy

Ryan Healy — Wed, 02 Dec 2009 21:37:20 +0000

I had a feeling I'd get some follow-up marketing… I'll take notes if/when it starts.

Ryan

By: Ryan Healy

Ryan Healy — Wed, 02 Dec 2009 21:24:09 +0000

Darren,

I guess I'm a more patient guy than most folks.

And you make a valid point: Too many upsells may cause a person to never order from you again!

Personally, I think it's hard to make a lot of upsells online because you don't have the benefit of tone of voice.

I stayed on the phone longer just because the telemarketing rep was so nice. Hard to hang up on a friendly person! :-)

Ryan