Comments on: Interview Questions for Copywriters to Ask Their Clients

By: Farhad Khurshed

Farhad Khurshed — Fri, 16 Oct 2009 06:47:26 +0000

Great questions. Some of these can also be used to interview an expert and turn the responses into an audio product. Or a webinar.

By: Farhad Khurshed

Farhad Khurshed — Thu, 15 Oct 2009 23:47:26 +0000

Great questions. Some of these can also be used to interview an expert and turn the responses into an audio product. Or a webinar.

By: Ryan Healy

Ryan Healy — Thu, 01 Oct 2009 11:41:25 +0000

Rab – I often record my client interviews as well; good to have a back up of your written notes. Thanks for commenting!

Ryan

By: Ryan Healy

Ryan Healy — Thu, 01 Oct 2009 11:40:33 +0000

You're welcome, Kevin.

I, too, put into writing what the project entails right after the prospect has agreed to become a client. I draw up an invoice and/or brief contract and send them over.

Then, after those details are out of the way, I conduct the initial client interview, which may cover some of the same ground as the prospect interview -- but is more thorough.

Ryan

By: Rab

Rab — Thu, 01 Oct 2009 09:52:13 +0000

Quite a good list, I always try to fit in the '6 w's' of journalism – who, what, why, where, when and how. I also use a dictaphone when talking to clients so I have all the information I need which I can go back to – that's in addition to making notes throughout.

By: kevindawson

kevindawson — Thu, 01 Oct 2009 03:03:41 +0000

Hi Ryan,
Thanks for the list. I've used it to revise my own – so it's been very helpful. Thanks again.

In fact, I even take it a step further. When I have my answers, I compile them into a creative brief, which is sort of a “scope of work,” and immediately email them back to the client. It sure helps eliminate misunderstandings, or claims of “wait, you promised X amount of emails, and a press release too!”