If you take the time to look, you’ll discover you already have a number of untapped resources that could be put to work to grow your business immediately.
Unfortunately, most of us get caught up chasing shiny new courses — when the course that’s sitting on our shelf is probably just as valuable.
What assets do you already have that could be leveraged into something more than what it currently is?
Here’s an example to illustrate. Over the last few months, I’ve been getting a steady stream of traffic for the search phrase “interview questions for copywriters.”
But the article that is ranked in Google is my interview with Stephen Dean, so for a couple months I considered writing a new post that would be a better fit for the search phrase.
Finally, I did. And I published that new article as a page here on this blog. You can read the article for yourself: Interview Questions for Copywriters to Ask Their Clients
I then went back to my interview with Stephen Dean and put a blurb at the top to direct traffic to the new page. The result?
Now Google has BOTH pages ranked for the same search phrase. Take a look…
The new article may not displace the original article that got ranked — but a double listing in Google never hurts. And now, I’m noticing even more traffic from the search phrase.
This is just one unique example of an untapped resource in my business. (In this case the resource was “SEO traffic intelligence,” and it was being underutilized.)
How about you? What’s not being fully utilized in your business?
Figure it out and get busy. It won’t cost you anything but a little sweat equity.
-Ryan M. Healy
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- Five on Friday, Issue #6
About Ryan M. Healy
Ryan Healy is a direct response copywriter. Since 2002, he has worked with scores of clients, including BoostCTR, Alex Mandossian, Terry Dean, and Pulte Homes. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and is a regular contributor to WordStream.com, BoostCTR.com, and MarketingForSuccess.com.
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{ 12 comments }
Haha awesome, Google loves me.
Along the same lines, most of us could offer more to existing customers. For instance, we do audio transcription and copy editing (turning transcripts into articles & blog posts).
I'm going to be adding packages to syndicate the articles, turn them into video articles & syndicate those, format them into special reports, etc – just taking the same services further in steps that are natural for existing clients.
Definitely an untapped resource in kind of a 'done for you' addition of services, which some have already asked for.
Depends on your definition of “love.” :-)
On a more serious note, I'm finding that cross-linking and/or trading blog posts can actually really help rankings in Google.
I think that's why your interview ranked well — because we swapped interviews on our blogs and cross-linked them.
Ryan
Great ideas! Next thing you know you might be giving Traffic Geyser a good run for its money. :-)
Ryan
That's something that's been on my list of to-dos for a while: converting content into audio/video.
It's not that hard, and the pay off can be fairly significant in terms of traffic and engagement. Thanks for the reminder, Joe!
Ryan
Re-purposing your content is most certainly a great idea Ryan, good post to discuss dude.
Taking blog articles and formatting them into PDF reports, reading your content into audio format…
All ways to leverage your currently produced content.
Come on Ryan… leveraging what you already have is boring – 'New and exciting!'
'New and exciting!' always makes everything better. [insert "sarcastic" emoticon here]
Yeah, I'm probably committing the number one marketing sin here (don't be boring)… but, oh, well. Sometimes the truth is boring. :-)
Come on Ryan… leveraging what you already have is boring – 'New and exciting!'
'New and exciting!' always makes everything better. [insert "sarcastic" emoticon here]
Yeah, I'm probably committing the number one marketing sin here (don't be boring)… but, oh, well. Sometimes the truth is boring. :-)
Hallo Ryan,
just what I see in my own life- business and private. I guess it comes from the fact, that we gon on and on and on and don't take the time to reflekt on what worked in the past untill someone or somethinge switches our focus back to where we were before and what was good an working then.
Thank you.
i always like reading your posts.
Hallo Ryan,
just what I see in my own life- business and private. I guess it comes from the fact, that we gon on and on and on and don't take the time to reflekt on what worked in the past untill someone or somethinge switches our focus back to where we were before and what was good an working then.
Thank you.
i always like reading your posts.
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