Comments on: Leverage What You Already Have

By: Heidi

Heidi — Fri, 16 Oct 2009 07:28:47 +0000

Hallo Ryan,
just what I see in my own life- business and private. I guess it comes from the fact, that we gon on and on and on and don't take the time to reflekt on what worked in the past untill someone or somethinge switches our focus back to where we were before and what was good an working then.
Thank you.
i always like reading your posts.

By: Ryan Healy

Ryan Healy — Fri, 16 Oct 2009 02:12:48 +0000

Yeah, I'm probably committing the number one marketing sin here (don't be boring)… but, oh, well. Sometimes the truth is boring. :-)

By: drhambrick

drhambrick — Fri, 16 Oct 2009 02:02:24 +0000

Come on Ryan… leveraging what you already have is boring – 'New and exciting!'

'New and exciting!' always makes everything better. [insert "sarcastic" emoticon here]

By: Ryan Healy

Ryan Healy — Thu, 15 Oct 2009 18:50:35 +0000

That's something that's been on my list of to-dos for a while: converting content into audio/video.

It's not that hard, and the pay off can be fairly significant in terms of traffic and engagement. Thanks for the reminder, Joe!

Ryan

By: Ryan Healy

Ryan Healy — Thu, 15 Oct 2009 18:47:35 +0000

Great ideas! Next thing you know you might be giving Traffic Geyser a good run for its money. :-)

Ryan

By: JosephRatliff

JosephRatliff — Thu, 15 Oct 2009 18:46:33 +0000

Re-purposing your content is most certainly a great idea Ryan, good post to discuss dude.

Taking blog articles and formatting them into PDF reports, reading your content into audio format…

All ways to leverage your currently produced content.

By: Ryan Healy

Ryan Healy — Thu, 15 Oct 2009 18:45:50 +0000

Depends on your definition of "love." :-)

On a more serious note, I'm finding that cross-linking and/or trading blog posts can actually really help rankings in Google.

I think that's why your interview ranked well -- because we swapped interviews on our blogs and cross-linked them.

Ryan

By: Becki Maxson

Becki Maxson — Thu, 15 Oct 2009 18:43:16 +0000

Along the same lines, most of us could offer more to existing customers. For instance, we do audio transcription and copy editing (turning transcripts into articles & blog posts).

I'm going to be adding packages to syndicate the articles, turn them into video articles & syndicate those, format them into special reports, etc – just taking the same services further in steps that are natural for existing clients.

Definitely an untapped resource in kind of a 'done for you' addition of services, which some have already asked for.

By: stephendean

stephendean — Thu, 15 Oct 2009 18:38:13 +0000

Haha awesome, Google loves me.