I just did a 13-month look back at CopywritingCode.com to see what content has been the most popular during that time period.
The results surprised me because the most popular content was added back in January and April 2010 — rather than November or December 2009.
(Older articles have a natural advantage over newer articles when it comes to popularity.)
Here’s a Top 3 List of the most popular content:
#1 – How to Write Bullets that Penetrate Your Prospect’s Natural Buying Defenses (2,057 words)
Back in the year 2006, I wrote a short blog post about writing bullets. I called it “Bullets that Penetrate.”
I thought it was a pretty good blog post, but what made me realize it was better than I thought was the unsolicited feedback I got from Andy and Shawn Castimanes.
They let me know (more than once) that they thought it was one of the best posts I had written. So I made a mental note to expand that blog post at some point.
Well, four years later I finally expanded that blog post inside my Copywriting Code membership site. It starts much the same as the original post — but draws on an extra four years of experience to expand on my original ideas.
#2 – How to Write a Sales Letter to Fill a Seminar, Workshop, or Live Event (1,217 words)
It wasn’t by design, but somehow I’ve ended up writing a lot of copy to fill seats at seminars.
And I’ve been fairly successful doing this.
So this post lists out (and explains) all the different elements that should be included in a sales letter that sells a seminar.
#3 – How to Write a Sales Letter to Sell an Information Product (914 words)
I’ve also written a lot of sales letters to sell information products.
I guess this is to be expected since so many online products are digital.
What I noticed is that writing copy for information products is distinctly different than writing copy for a physical product (like, say, a water filter).
So this post lists and explains all the elements I usually include in a sales letter for an information product, not to mention the order in which you should write those elements. (When selling an info product, I almost never write the headline first.)
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