There’s what’s called the Google stupid tax — what you pay when you try PPC advertising without the proper education.
And now there could be an actual Google tax.
I already had low expectations for François Hollande. Apparently, he is not one to disappoint. He is currently exploring the idea of taxing Google anytime they link to French-created content.
Hollande isn’t looking to earn extra money for authors — just for the French government.
What a swell guy.
And what will this tax be based on other than Hollande’s greed?
Well, nothing, really.
Unfortunately, Germany and Italy are exploring the same idea.
“Hey, we don’t have money, but Google does! Let’s take their money so we have more money.”
[head scratching]
This is how you make money in the 21st Century… you just find somebody who has it, and then you take it.
Of course, this only works if you have a bigger stick.
But France is too small to mess with Google.
Google will just ban all French websites from search results if Hollande follows through, which will deprive the French from all kinds of income generated online.
Monsieur Hollande may be too daft to connect the dots, but I wouldn’t underestimate his stupidity.
The French had all kinds of epithets for Bernard Arnault when he began seeking citizenship in Belgium. I can only imagine what they’ll say about Google when all French sites vanish from Google’s search results.
-Ryan M. Healy
About Ryan M. Healy
Ryan Healy is a direct response copywriter. Since 2002, he has worked with scores of clients, including BoostCTR, Alex Mandossian, Terry Dean, and Pulte Homes. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and is a regular contributor to WordStream.com, BoostCTR.com, and MarketingForSuccess.com.
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This is how you make money in the 21st Century… you just find somebody who has it, and then you take it.
Reads/sounds like ancient strategy to me. Cave mannish, actually.
I agree. History rhymes.
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