by Ryan M. Healy on February 1, 2012
If you’ve ever wanted proof that the guys running boiler rooms are workers of iniquity, look no further than John Paul Raygoza of PushTraffic.
The short version:
- Raygoza and his thugs scammed people in desperate financial straits in amounts ranging from $4,200 to $58,000.
- They manipulated “marks” through false promises of financial gain, then denied refunds.
- They used deceptive means to capture credit card info, then charged credit cards without permission.
- They intentionally targeted and preyed upon the elderly and those with physical and learning disabilities.
It’s apparent that John Paul Raygoza was running a criminal enterprise. That’s why he got slapped with a class action lawsuit accusing his company of racketeering and RICO violations.
Fraud, false advertising, unfair competition, elder abuse, negligence… these are just a few of the items listed in the lawsuit.
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by Ryan M. Healy on January 31, 2012
When you are testing two direct mail pieces against each other, it is not always easy to determine a winner.
Unless, of course, you are basing it solely on initial responses.
One piece brings in 42 orders; the other brings in 55. You have a winner!
Or do you?
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by Ryan M. Healy on January 30, 2012
I’m reading Bossypants by Tina Fey. It’s hilarious, but also includes some useful lessons and anecdotes about life as a writer.
On page 123, Fey writes about “Things I Learned from Lorne Michaels.” (In case you don’t know, Lorne Michaels is the creator and producer of Saturday Night Live. He is the guy who hired Tina Fey for SNL and later helped her start 30 Rock.)
Anyway, here’s the second lesson Fey learned from Michaels:
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31 Tips for Working with Clients
Every freelancer should read this report BEFORE they start accepting clients. And then re-read it again after they’ve had a few. This could easily save smart freelancers from getting ripped off and spinning their wheels with deadbeat clients.
Click Here to Get the 31 Tips »
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by Ryan M. Healy on January 27, 2012
The headlines and copy used in big brand ads are often so ridiculous they’re hardly worth commenting on.
But I found this post by Nancy Friedman both funny and interesting. She writes:
“X just got better” [is] a formula frequently employed by headline writers short on time and imagination.
She then lists 18 specific examples where this headline formula was used, each one as dull as the last.
Actually, that’s not entirely true. Among her examples there is one exception that stands out like Christmas lights in July:
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Getting booked solid with clients is actually not as hard as it seems. Let me share with you a simple 2-step process that I have used for more than five years.
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by Ryan M. Healy on January 26, 2012
In my early twenties, I wrote a number of “philosophical fragments.” These thought-fragments were inspired by Marcus Aurelius’ Meditations, Blaise Pascal’s Pensées, and Søren Kierkegaard’s Philosphical Fragments.
Fragment #92 I wrote says this:
Creativity thrives under limits, be they natural or imposed.
Since then, I’ve seen this principle at work time and time again.
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