by Ryan M. Healy on March 29, 2012
I sometimes wonder what Thoreau would think if he were alive today.
In his day, he didn’t like the railroad because of its noise pollution. “I will not have my eyes put out and my ears spoiled by its smoke and steam and hissing,” he wrote.
Today, silence is hard to come by. There is always a car, a motorcycle, an airplane, a thumping stereo, a barking dog.
The first line of Billy Collins’s poem “Another Reason Why I Don’t Keep a Gun in the House” begins thusly:
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Which Half of Your Advertising Is Wasted?
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising.
Start Tracking Now! »
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by Ryan M. Healy on March 28, 2012
Internet business owners try all sorts of things to boost website conversions.
They try new headlines… new copy ideas… new web designs… new order buttons… new testimonials… new images… new videos… and so on.
All of these things are worth testing to boost conversions, but they take time, effort, and (sometimes) a significant investment in outsourced labor.
But what if it was easier than that?
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Your Web Site Is Losing Money...
If you're not doing everything you can to build trust with your potential customers, then your web site is losing money 24/7. Fix this problem fast with the HONESTe Online Trust Seal -- proven to increase conversions by 17.6%.
Click here to learn more »
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by Ryan M. Healy on March 27, 2012
Many of the potential clients who will contact you will try to get you to negotiate your fees down.
They’ll say things like, “We’re looking for a long-term relationship. We’ve got a lot of work. We could keep you busy for a long time.”
The implication, of course, is that you should lower your fee based on the potential for future work. (Don’t do it. The future work rarely materializes.)
[click to continue…]
Your Web Site Is Losing Money...
If you're not doing everything you can to build trust with your potential customers, then your web site is losing money 24/7. Fix this problem fast with the HONESTe Online Trust Seal -- proven to increase conversions by 17.6%.
Click here to learn more »
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by Ryan M. Healy on March 26, 2012
One of my clients sends daily emails to his list. Up until a few months ago, he wasn’t measuring the results of these daily emails.
He looked at daily gross revenue to make sure business growth was on target, but not the individual email marketing metrics.
Last fall, I convinced my client to start measuring the results of each email broadcast. Here are the metrics he is now measuring:
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How to Break Through Writer's Block and Write Winning Ads
Even the best copywriters sometimes get stuck for words and struggle to write winning ads. But what if there was a surefire way to smash through writer's block and write winning copy almost every single time? Good news -- there is.
Click Here to Read the Complete Article »
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by Ryan M. Healy on March 23, 2012
I love watching Shark Tank.
During a recent episode, Mark Cuban said that he often likes to strengthen his businesses by asking himself this question:
“If I was going to kick my own ass, what would I do?”
While the question made me chuckle, I realized it was actually a really good question because it forces you to look at your business through your competitors’ eyes.
[click to continue…]
Which Half of Your Advertising Is Wasted?
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising.
Start Tracking Now! »
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