When I made the announcement that I was resuming my blogging activities on this new domain, Pat B. Doyle left a comment saying, “Ryan, I think this is a good idea. I checked out your new blog–how did you get to a Page Rank 2 already?”
The reason is because I bought this domain from another Ryan Healy up in Seattle. He had done a bit of blogging back in 2004-2006, so he had a couple of inbound links. This is why the domain already has a PageRank of 2. Of course, I expect to see it go up fairly quickly because I have a fairly strong readership. Plus, I intend to do things differently and better from my last blog. I think this will affect inbound links as well.
So what’s the lesson here?
If there is one, it’s that it can sometimes be helpful to purchase a domain that has been used in the past but has expired and/or can be purchased from somebody else. If the domain has already been used, it will probably have inbound links and a small trickle of traffic already coming to it. By acquiring the domain, you “own” those inbound links and the residual traffic as well.
You can’t build a business on this strategy, but it’s better than starting a new site from ground zero.
If you’re interested in looking up expired domains, there are some web sites available for that. I just typed in ExpiredDomains.com and there is a working web site there. You can also do a search on Google. If you see a domain you might be interested in, you can use The Wayback Machine at Archive.org to look up the domain. It will tell you details about the domain, including if it has been used before, what the pages looked like, etc.
This is how you start a “new” web site with PageRank from day one. My suggestion: only use the strategy if you discover the specific domain you’re looking for isn’t already available. Otherwise, you could waste hours digging through expired domains looking for what amounts to “a needle in a haystack.”
-Ryan M. Healy
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About Ryan M. Healy
Ryan Healy is a direct response copywriter. Since 2002, he has worked with scores of clients, including BoostCTR, Alex Mandossian, Terry Dean, and Pulte Homes. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and is a regular contributor to WordStream.com, BoostCTR.com, and MarketingForSuccess.com.
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{ 2 comments }
Hey Ryan!
Yep…nicely done on the “quick” PR of 2.
If you would like, I can email you my list of WP plugins that have helped me gain in that area as well.
But on a side note, you can gain some traffic and even more readership (once they read one post on your blog, they won’t be able to leave)…
Use Onlywire.com.
Sign up, then you have to work once to set up an account at the major social bookmarking sites…then after that you click once to submit any notable posts to 15 social sites immediately.
An easy and free way to get more traffic.
Joseph Ratliff
Author of The Profitable Business Edge 2
Hey Ryan!
Yep…nicely done on the “quick” PR of 2.
If you would like, I can email you my list of WP plugins that have helped me gain in that area as well.
But on a side note, you can gain some traffic and even more readership (once they read one post on your blog, they won’t be able to leave)…
Use Onlywire.com.
Sign up, then you have to work once to set up an account at the major social bookmarking sites…then after that you click once to submit any notable posts to 15 social sites immediately.
An easy and free way to get more traffic.
Joseph Ratliff
Author of The Profitable Business Edge 2
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