What Questions Do You Have About Copywriting?

by Ryan M. Healy

Heads up…

I’ve got a few more posts in queue and will be publishing them soon.

But it’s been a while since I asked you what questions you’ve been wrestling with. With that in mind, what questions do you have about writing sales copy for the web (or direct response copywriting in general)?

Just type your question below in the comment box. Or, if you’d rather, shoot me an email at rhealy@gmail.com.

I’ll be reviewing every question and will choose the best ones to answer in new blog posts.

Thanks!

-Ryan M. Healy

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Keith Goodrum

Here's one for you...

How do you go about finding a hook for your sales letters?

Barry

You can't be a good copywriter without knowing some marketing. What advice do you have for copywriters pertaining to how they should be learning and keeping up with both the basic principals and the latest thought?

Gogo | Denver Marketing

What's the most sensible template-type framework for a newbie to follow in writing a salesletter?

bettearnold

How will the new FTC laws/rules effective Decemb er 2009 affect copywriting? Should we be overly cautious? If so, will that water down our copy?

Ryan Healy

Great questions so far! If you have one, feel free to add it below. I've also gotten a number of questions by email, so I'll be compiling them all in a single document to consider how to answer them.

Ryan

Brad

I saw a sales letter online for a membership offer with a "take away" close at the end. Have you used and tested variations of this and how effective is it in boost response? Here it is:

"Not exactly a fortune (it's about $2.23 per day). But definitely not for everyone. In fact, if you have to "scrape" the money together each month... or if you have ANY doubts whatsoever about whether this is something you really want to be a part of, then...
You're Better Off NOT Joining! "

Martin

Hello Ryan,

i have too one small question:

How to write sell letters that sell?

I know that the answer in not so small :)

I was on many seminars (Drayton Bird, Andy Owen, J. Sugherman, Dan Kennedy...) and I have (am) readig a lots of books... but I'm learning on a dayli basis and I am really interested in your oppinion, answer..

Best from Slovenia - the Sunny Side of the Alps

Martin

p.s.
Sorry for my broken eanglish :)

Bruce Ruby

Hi Ryan, say you have a client you've been doing business with for almost 2 years. Your compensation up to this point has been fee-based. Any suggestions on how you might broach the subject of moving to a smaller fee, but also a % of sales revenue going forward? I'm thinking others must have done this, but I've never done so. Thanks

murraysearch

Any good ideas on how to capture the attention of a visitor and get them to take action on your offer or freebie would be great!

Ryan Healy

Hi "Murraysearch" - In case you're interested, I recently wrote an article about how to get attention in hyper-distracted markets. It might answer your question:

http://www.ryanhealy.com/getting-attention-hype...

Ryan

francisardi

Does a beginner, or someone with a little experience have to do a lot of cold calling to build up a livable income or are there sites where marketers seeking copywriters go to find copywriters. I know of the Copywriter's Guild on LinkedIn, then there's craigslist (they only allow you to adveritse locally). Any more suggestions?