You know the best thing about not caring about who wins the presidential race?
You can watch all the attack ads with a cold and calculating eye — and fully appreciate those ads that ring true.
With that in mind, watch this 1-minute attack ad on Mitt Romney. It’s brilliant.
In case you can’t watch the video (and I recommend you do), then here’s the raw text.
(The first line is spoken by Obama. The rest is spoken by a narrator, except for text in quotation marks, which is spoken by Mitt Romney.)
I’m Barack Obama and I approve this message.
It started like this: “I speak the language of business. I know how jobs are created.”
But it ended like this. One of the worst economic records in the country.
When Mitt Romney was governor, Massachusetts lost 40,000 manufacturing jobs, a rate twice the national average, and fell to 47th in job creation, 4th from the bottom.
Instead of hiring workers from his own state, Mitt Romney outsourced call center jobs… to India.
He cut taxes for millionaires like himself while raising them on the middle class, and left the state $2.6 billion deeper in debt.
So now when Mitt Romney talks about what he’d do as president, “I know what it takes to create jobs,” remember, we’ve heard it all before.
“I know how jobs are created.”
Romney Economics: It didn’t work then, and it won’t work now.
Let’s ignore for a moment that this is a case of the pot calling the kettle black.
It is still a great ad.
First they show video clips of Romney with his exact statements about the economy. Then they quote statistics to prove that Romney failed to do what he claimed he could do.
Conclusion: Romney does not know what it takes to create jobs, and he won’t be able to do so if he is president.
In the middle of all that, they characterize Romney as being both selfish and greedy because “he cut taxes for millionaires like himself while raising them on the middle class.”
Another reason this ad is brilliant is because it focuses on the economy, which Americans seem to care about more than anything else.
If Obama had run an ad about lightning-rod social issues (like abortion, social security, gay marriage, etc.), it would have polarized and repelled a large percentage of independent swing voters.
But who can argue about the value of creating jobs?
Speaking of job creation…
Those who know how to sell in print (i.e. write sales copy) have the power to grow businesses and provide work for people.
In fact, simply by mastering the art of copywriting, I bet you’d be able to create more jobs than Romney ever has in his entire life.
Just go to http://clickora.com/CopywritingCode to get started.
-Ryan M. Healy
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