-Jim

Ian

I remember seeing a critique that harlan kilstein did for Fatloss4idiots.

In that letter, they asked for a minor commitment on the first page of the letter… that commitment being just a click. And each page, they built up the level of commitment until the last page asked for the order.

is this similar to what you’re talking about?

Here’s that letter…

http://www.fatloss4idiots.com/

I think the two-step approach works to separate the buyers from the lookers. It gives the folks with a penchant to buy even more reason to buy because they get more information supporting what they already believe.

On the other hand, the ones that click away probably weren’t going to buy anyway. Especially if it’s not a typical long sales letter.

Besides, who said “direct response” is only direct response if you use a long sales letter. If I receive a postcard in the mail asking for a response from me, isn’t that direct response?

And of course the only way to know what really works is to test.

Great job Ryan, and thanks for sharing.

I am adding a second page to the sales process for a client. Instead of going straight to the sales page, sending them to a presale page that continue to build value and set up to order. A limited test showed a definite boost in sales.

I was reluctant to do this at first since it added another click to the sales process, and everyone knows that the more clicks to buy drops sales (right?). But the test showed otherwise. So we have re-aligned the pricing and what is in each of the two packages.

John Deck

PS. Another good piece Ryan.

Thanks. That makes sense.
Sort of like a multipage salesletter that encourages the visitor to continue reading (because it looked short) and continue clicking until they reach the buy button.

Sweet!

Warmly,
- Tian Yan

Congratulations for taking a chance and thinking outside the box.

At one point, all of the “tested” and “proven” strategies were untested and unproven, right? Some smart (and perhaps crazy :) person had to be the first one to try just about everything…

I think that’s how you hit home runs.

And who cares if it’s not direct response?

If it works, it works.

Keep it up!

Great points here.

The 2 page method you describe here works very well…and can be expanded upon.

The second page then makes the sale and leads them to the ordering process.

Does that help to clarify?

Ryan

Warmly,
- Tian Yan