Comments on: What to Do When a Sales Letter Fatigues http://www.ryanhealy.com/sales-letter-fatigue/ Ryan Healy on Copywriting, Advertising & Business Growth Fri, 10 Feb 2012 22:18:20 +0000 hourly 1 http://wordpress.org/?v= By: Jim http://www.ryanhealy.com/sales-letter-fatigue/comment-page-1/#comment-6089 Jim Tue, 14 Jul 2009 23:34:59 +0000 http://www.ryanhealy.com/?p=637#comment-6089 I have noticed Agora does something similiar to this as well... first the 20 page letter and then a second recap page with all the bonuses, etc. -Jim I have noticed Agora does something similiar to this as well… first the 20 page letter and then a second recap page with all the bonuses, etc.

-Jim

]]> By: Jim http://www.ryanhealy.com/sales-letter-fatigue/comment-page-1/#comment-14886 Jim Tue, 14 Jul 2009 23:34:00 +0000 http://www.ryanhealy.com/?p=637#comment-14886 I have noticed Agora does something similiar to this as well... first the 20 page letter and then a second recap page with all the bonuses, etc. -Jim I have noticed Agora does something similiar to this as well… first the 20 page letter and then a second recap page with all the bonuses, etc.

-Jim

]]> By: Ian Brodie http://www.ryanhealy.com/sales-letter-fatigue/comment-page-1/#comment-5987 Ian Brodie Thu, 09 Jul 2009 23:50:25 +0000 http://www.ryanhealy.com/?p=637#comment-5987 I'd love to see the two salesletters too Ryan - go on, you can show us! Ian I’d love to see the two salesletters too Ryan – go on, you can show us!

Ian

]]> By: Ian Brodie http://www.ryanhealy.com/sales-letter-fatigue/comment-page-1/#comment-14885 Ian Brodie Thu, 09 Jul 2009 23:50:00 +0000 http://www.ryanhealy.com/?p=637#comment-14885 I'd love to see the two salesletters too Ryan - go on, you can show us! Ian I’d love to see the two salesletters too Ryan – go on, you can show us!

Ian

]]> By: Tian Yan http://www.ryanhealy.com/sales-letter-fatigue/comment-page-1/#comment-14881 Tian Yan Thu, 09 Jul 2009 22:12:00 +0000 http://www.ryanhealy.com/?p=637#comment-14881 Hey Ryan, Thanks. That makes sense. Sort of like a multipage salesletter that encourages the visitor to continue reading (because it looked short) and continue clicking until they reach the buy button. Sweet! Warmly, - Tian Yan Hey Ryan,

Thanks. That makes sense.
Sort of like a multipage salesletter that encourages the visitor to continue reading (because it looked short) and continue clicking until they reach the buy button.

Sweet!

Warmly,
- Tian Yan

]]> By: Tian Yan http://www.ryanhealy.com/sales-letter-fatigue/comment-page-1/#comment-14877 Tian Yan Thu, 09 Jul 2009 21:15:00 +0000 http://www.ryanhealy.com/?p=637#comment-14877 Can I get a better understanding of what you meant when you say "it takes TWO pages to make the sale instead of one" ? I'm not getting the context of your new approach. Warmly, - Tian Yan Can I get a better understanding of what you meant when you say “it takes TWO pages to make the sale instead of one” ? I’m not getting the context of your new approach.

Warmly,
- Tian Yan

]]> By: Shawn Lebrun http://www.ryanhealy.com/sales-letter-fatigue/comment-page-1/#comment-5975 Shawn Lebrun Thu, 09 Jul 2009 17:38:44 +0000 http://www.ryanhealy.com/?p=637#comment-5975 Ryan, I remember seeing a critique that harlan kilstein did for Fatloss4idiots. In that letter, they asked for a minor commitment on the first page of the letter... that commitment being just a click. And each page, they built up the level of commitment until the last page asked for the order. is this similar to what you're talking about? Here's that letter... http://www.fatloss4idiots.com/ Ryan,

I remember seeing a critique that harlan kilstein did for Fatloss4idiots.

In that letter, they asked for a minor commitment on the first page of the letter… that commitment being just a click. And each page, they built up the level of commitment until the last page asked for the order.

is this similar to what you’re talking about?

Here’s that letter…

http://www.fatloss4idiots.com/

]]> By: Shawn Lebrun http://www.ryanhealy.com/sales-letter-fatigue/comment-page-1/#comment-14884 Shawn Lebrun Thu, 09 Jul 2009 17:38:00 +0000 http://www.ryanhealy.com/?p=637#comment-14884 Ryan, I remember seeing a critique that harlan kilstein did for Fatloss4idiots. In that letter, they asked for a minor commitment on the first page of the letter... that commitment being just a click. And each page, they built up the level of commitment until the last page asked for the order. is this similar to what you're talking about? Here's that letter... http://www.fatloss4idiots.com/ Ryan,

I remember seeing a critique that harlan kilstein did for Fatloss4idiots.

In that letter, they asked for a minor commitment on the first page of the letter… that commitment being just a click. And each page, they built up the level of commitment until the last page asked for the order.

is this similar to what you’re talking about?

Here’s that letter…

http://www.fatloss4idiots.com/

]]> By: Perry http://www.ryanhealy.com/sales-letter-fatigue/comment-page-1/#comment-5974 Perry Thu, 09 Jul 2009 16:20:35 +0000 http://www.ryanhealy.com/?p=637#comment-5974 When Glenn Livingston speaks, I listen. I've seen him speak at the System Seminar. Brilliant guy in many ways. I think the two-step approach works to separate the buyers from the lookers. It gives the folks with a penchant to buy even more reason to buy because they get more information supporting what they already believe. On the other hand, the ones that click away probably weren't going to buy anyway. Especially if it's not a typical long sales letter. Besides, who said "direct response" is only direct response if you use a long sales letter. If I receive a postcard in the mail asking for a response from me, isn't that direct response? And of course the only way to know what really works is to test. Great job Ryan, and thanks for sharing. When Glenn Livingston speaks, I listen. I’ve seen him speak at the System Seminar. Brilliant guy in many ways.

I think the two-step approach works to separate the buyers from the lookers. It gives the folks with a penchant to buy even more reason to buy because they get more information supporting what they already believe.

On the other hand, the ones that click away probably weren’t going to buy anyway. Especially if it’s not a typical long sales letter.

Besides, who said “direct response” is only direct response if you use a long sales letter. If I receive a postcard in the mail asking for a response from me, isn’t that direct response?

And of course the only way to know what really works is to test.

Great job Ryan, and thanks for sharing.

]]> By: Perry http://www.ryanhealy.com/sales-letter-fatigue/comment-page-1/#comment-14883 Perry Thu, 09 Jul 2009 16:20:00 +0000 http://www.ryanhealy.com/?p=637#comment-14883 When Glenn Livingston speaks, I listen. I've seen him speak at the System Seminar. Brilliant guy in many ways. I think the two-step approach works to separate the buyers from the lookers. It gives the folks with a penchant to buy even more reason to buy because they get more information supporting what they already believe. On the other hand, the ones that click away probably weren't going to buy anyway. Especially if it's not a typical long sales letter. Besides, who said "direct response" is only direct response if you use a long sales letter. If I receive a postcard in the mail asking for a response from me, isn't that direct response? And of course the only way to know what really works is to test. Great job Ryan, and thanks for sharing. When Glenn Livingston speaks, I listen. I’ve seen him speak at the System Seminar. Brilliant guy in many ways.

I think the two-step approach works to separate the buyers from the lookers. It gives the folks with a penchant to buy even more reason to buy because they get more information supporting what they already believe.

On the other hand, the ones that click away probably weren’t going to buy anyway. Especially if it’s not a typical long sales letter.

Besides, who said “direct response” is only direct response if you use a long sales letter. If I receive a postcard in the mail asking for a response from me, isn’t that direct response?

And of course the only way to know what really works is to test.

Great job Ryan, and thanks for sharing.

]]>