Recently, one of my readers told me he enjoyed my “how to” posts, but that he missed my stories about freelance copywriting. In fact, I would have reproduced his comment here, but I couldn’t find it.
Anyway, I thought it was a good question. So here’s why I avoid talking about my copywriting business these days:
- Even though copywriting is still my largest source of income, I’ve changed the focus of my blog to “business growth” (broadly speaking). Freelance copywriting has taken a back seat to other topics.
- In many cases, I’ve signed non-disclosure agreements (NDAs) with my clients. Which basically means I won’t talk about their business.
- When I started my copywriting blog on Typepad four years ago, it was relatively safe to share stories from my freelance career — because hardly anybody was reading! Now, even my own clients read my blog.
So, while sharing stories about what’s happening in my business is fun and entertaining, I’m less inclined to do so now. And when I do share stories, I do it anonomously — and only after some time has elapsed. This protects my clients… and it protects me. :-)
-Ryan M. Healy
