Recently, one of my readers told me he enjoyed my “how to” posts, but that he missed my stories about freelance copywriting. In fact, I would have reproduced his comment here, but I couldn’t find it.
Anyway, I thought it was a good question. So here’s why I avoid talking about my copywriting business these days:
- Even though copywriting is still my largest source of income, I’ve changed the focus of my blog to “business growth” (broadly speaking). Freelance copywriting has taken a back seat to other topics.
- In many cases, I’ve signed non-disclosure agreements (NDAs) with my clients. Which basically means I won’t talk about their business.
- When I started my copywriting blog on Typepad four years ago, it was relatively safe to share stories from my freelance career — because hardly anybody was reading! Now, even my own clients read my blog.
So, while sharing stories about what’s happening in my business is fun and entertaining, I’m less inclined to do so now. And when I do share stories, I do it anonomously — and only after some time has elapsed. This protects my clients… and it protects me. :-)
-Ryan M. Healy
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About Ryan M. Healy
Ryan Healy is a direct response copywriter. Since 2002, he has worked with scores of clients, including BoostCTR, Alex Mandossian, Terry Dean, and Pulte Homes. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and is a regular contributor to WordStream.com, BoostCTR.com, and MarketingForSuccess.com.
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G’Day Ryan,
I can identify with this because I’ve had good and bad experiences as a freelancer. It’s kind of a nasty catch. You’d like to share everything you can but then you also want to respect your clients too.
It’s hard to share your experiences when you know your clients will read every word you type!
But still, I like how you switched your blog over the years to the business growth theme. It’s all good to write about copywriting if you want to attract copywriters… but not every client is a copywriter!
–Courtney
G’Day Ryan,
I can identify with this because I’ve had good and bad experiences as a freelancer. It’s kind of a nasty catch. You’d like to share everything you can but then you also want to respect your clients too.
It’s hard to share your experiences when you know your clients will read every word you type!
But still, I like how you switched your blog over the years to the business growth theme. It’s all good to write about copywriting if you want to attract copywriters… but not every client is a copywriter!
–Courtney
Ryan,
I know what you mean. I love the success lessons that we can all learn from my professional athlete clients, but it seems the “bigger” they are, the more they treasure their option of total confidentiality. I end up speaking about business growth even more than how to win a fight in the UFC. I happen to enjoy everything you post.
-Gina
I completely relate. Although usually when I say I’ll wait a few months to make a post that involves a specific project or client, I forget within a few months. :)
I completely relate. Although usually when I say I’ll wait a few months to make a post that involves a specific project or client, I forget within a few months. :)
Why I Avoid Talking About My Copywriting Business | Business … http://bit.ly/jrVfd
This comment was originally posted on Twitter
Ryan,
I know what you mean. I love the success lessons that we can all learn from my professional athlete clients, but it seems the “bigger” they are, the more they treasure their option of total confidentiality. I end up speaking about business growth even more than how to win a fight in the UFC. I happen to enjoy everything you post.
-Gina
@Courtney – That’s good feedback. I’m glad you like the new direction.
@Gina – I used to have a peak performance client (John Eliot), and he could never mention his clients, even though they were REALLY big names in the sports industry.
@Stephen – True. After the heat of the moment is past, it’s harder to write with passion — or even remember to write!
@Courtney – That’s good feedback. I’m glad you like the new direction.
@Gina – I used to have a peak performance client (John Eliot), and he could never mention his clients, even though they were REALLY big names in the sports industry.
@Stephen – True. After the heat of the moment is past, it’s harder to write with passion — or even remember to write!
Why I Avoid Talking About My Copywriting Business http://ow.ly/iyhd
This comment was originally posted on Twitter
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