Starbucks has a new promotion.
It’s printed on your receipt, the cashier reminds you, and an email campaign supports the effort as well.
The offer?
For a limited time, enjoy any Grande (16 fl oz)
cold beverage for only $2 after 2pm at
participating U.S. stores. Just bring in the
receipt from your morning visit to Starbucks.
It’s simple on the surface, but it’s genius. They’re tapping into their current customer base… and… encouraging them to buy more often.
Hey, you enjoyed a drink this morning. Why not treat yourself this afternoon, too? We’ll make it easy by giving you a nice discount.
This is one of the four overarching strategies to grow a business. And they’re executing it brilliantly.
-Ryan M. Healy
Similar Posts:
- Coffeewriting and the Magic of Routine
- Too Little, Too Late: How Comcast Lost My Business
- Brandwashed
- The Heart of a Servant
- Everything I Learned About Business I Learned from God
About Ryan M. Healy
Ryan Healy is a direct response copywriter. Since 2002, he has worked with scores of clients, including BoostCTR, Alex Mandossian, Terry Dean, and Pulte Homes. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and is a regular contributor to WordStream.com, BoostCTR.com, and MarketingForSuccess.com.
Even the best copywriters sometimes get stuck for words and struggle to write winning ads. But what if there was a surefire way to smash through writer's block and write winning copy almost every single time? Good news -- there is. Click Here to Read the Complete Article » |
{ 16 comments }
I’m also very impressed with their JV with Apple iTunes. Walk in, get a free MP3 on a small card. You try out iTunes, and you also walk in every week for a new song. Brilliant.
I’m also very impressed with their JV with Apple iTunes. Walk in, get a free MP3 on a small card. You try out iTunes, and you also walk in every week for a new song. Brilliant.
That’s another great point, Colin. The Apple/Starbucks JV is probably working out really well for both parties, especially considering how long the program has been running.
That’s another great point, Colin. The Apple/Starbucks JV is probably working out really well for both parties, especially considering how long the program has been running.
How Starbucks is using smart marketing to succeed in a hard business environment. http://bit.ly/7H4O7
This comment was originally posted on Twitter
Very smart of them to get repeat business. Even my kids say “Dad, look you can get a grande for only $2!” But then I have to tell them its only if you’ve already bought from them in the morning.
The bad part is, anyone who visits Starbucks twice per day is going to have a skinny wallet, a fat belly, and an overstressed, over-caffeinated brain!
Very smart of them to get repeat business. Even my kids say “Dad, look you can get a grande for only $2!” But then I have to tell them its only if you’ve already bought from them in the morning.
The bad part is, anyone who visits Starbucks twice per day is going to have a skinny wallet, a fat belly, and an overstressed, over-caffeinated brain!
Michael says: “The bad part is, anyone who visits Starbucks twice per day is going to have a skinny wallet, a fat belly, and an overstressed, over-caffeinated brain!”
Ryan says: “Whatever do you mean?!” ;-)
SIDE NOTE:
I’ve noticed a lot of Starbucks employees put on 10-20 lbs shortly after they start working there. Too little sleep and too many venti fraps. Maybe we should call it “the barista 15.”
Michael says: “The bad part is, anyone who visits Starbucks twice per day is going to have a skinny wallet, a fat belly, and an overstressed, over-caffeinated brain!”
Ryan says: “Whatever do you mean?!” ;-)
SIDE NOTE:
I’ve noticed a lot of Starbucks employees put on 10-20 lbs shortly after they start working there. Too little sleep and too many venti fraps. Maybe we should call it “the barista 15.”
Ryan,
What is also interesting is their testing process for this. Here in So. Cal. they tested the idea by handing out photo-copied pieces of paper with the offer on them.
Only after two months had they proven the idea and then incorporated it nation-wide into their actual POS system.
Lesson: Test Ugly! Refine what works.
Ryan,
What is also interesting is their testing process for this. Here in So. Cal. they tested the idea by handing out photo-copied pieces of paper with the offer on them.
Only after two months had they proven the idea and then incorporated it nation-wide into their actual POS system.
Lesson: Test Ugly! Refine what works.
I didn’t know that, Robert. Very cool!
Just when you thought big companies were all about branding, one of ‘em proves you wrong — in a good way!
Thanks for sharing. :-)
Ryan
I didn’t know that, Robert. Very cool!
Just when you thought big companies were all about branding, one of ‘em proves you wrong — in a good way!
Thanks for sharing. :-)
Ryan
Starbucks Gets It Right…: Starbucks has a new promotion.
It’s printed on your receipt, the cashier r.. http://bit.ly/2rHDJb
This comment was originally posted on Twitter
At last! A big company which finally “gets it”. Why waste time and money looking for new prospects when it can simply get it’s existing loyal customers to buy more? Excellent marketing!
At last! A big company which finally “gets it”. Why waste time and money looking for new prospects when it can simply get it’s existing loyal customers to buy more? Excellent marketing!
Comments on this entry are closed.