Comments on: Starbucks Gets It Right…

By: David M

David M — Mon, 10 Aug 2009 18:53:00 +0000

At last! A big company which finally “gets it”. Why waste time and money looking for new prospects when it can simply get it’s existing loyal customers to buy more? Excellent marketing!

By: David M

David M — Mon, 10 Aug 2009 11:53:49 +0000

At last! A big company which finally “gets it”. Why waste time and money looking for new prospects when it can simply get it’s existing loyal customers to buy more? Excellent marketing!

By: healymonster

healymonster — Mon, 10 Aug 2009 02:18:00 +0000

Starbucks Gets It Rightâ€¦: Starbucks has a new promotion. Itâ€™s printed on your receipt, the cashier r.. http://bit.ly/2rHDJb This comment was originally posted on Twitter

By: Ryan M. Healy

Ryan M. Healy — Fri, 07 Aug 2009 19:11:33 +0000

I didn’t know that, Robert. Very cool!

Just when you thought big companies were all about branding, one of ‘em proves you wrong — in a good way!

Thanks for sharing. :-)

Ryan

By: Ryan M. Healy

Ryan M. Healy — Fri, 07 Aug 2009 19:11:00 +0000

I didn’t know that, Robert. Very cool!

Just when you thought big companies were all about branding, one of ‘em proves you wrong — in a good way!

Thanks for sharing. :-)

Ryan

By: Robert

Robert — Fri, 07 Aug 2009 18:04:43 +0000

Ryan,

What is also interesting is their testing process for this. Here in So. Cal. they tested the idea by handing out photo-copied pieces of paper with the offer on them.

Only after two months had they proven the idea and then incorporated it nation-wide into their actual POS system.

Lesson: Test Ugly! Refine what works.

By: Robert

Robert — Fri, 07 Aug 2009 18:04:00 +0000

Ryan,

What is also interesting is their testing process for this. Here in So. Cal. they tested the idea by handing out photo-copied pieces of paper with the offer on them.

Only after two months had they proven the idea and then incorporated it nation-wide into their actual POS system.

Lesson: Test Ugly! Refine what works.

By: Ryan M. Healy

Ryan M. Healy — Fri, 07 Aug 2009 15:14:16 +0000

Michael says: “The bad part is, anyone who visits Starbucks twice per day is going to have a skinny wallet, a fat belly, and an overstressed, over-caffeinated brain!”

Ryan says: “Whatever do you mean?!” ;-)

SIDE NOTE:

I’ve noticed a lot of Starbucks employees put on 10-20 lbs shortly after they start working there. Too little sleep and too many venti fraps. Maybe we should call it “the barista 15.”

By: Ryan M. Healy

Ryan M. Healy — Fri, 07 Aug 2009 15:14:00 +0000

Michael says: “The bad part is, anyone who visits Starbucks twice per day is going to have a skinny wallet, a fat belly, and an overstressed, over-caffeinated brain!”

Ryan says: “Whatever do you mean?!” ;-)

SIDE NOTE:

I’ve noticed a lot of Starbucks employees put on 10-20 lbs shortly after they start working there. Too little sleep and too many venti fraps. Maybe we should call it “the barista 15.”

By: Dr. Michael Beck | Chiropractic Marketing

Dr. Michael Beck | Chiropractic Marketing — Fri, 07 Aug 2009 15:06:23 +0000

Very smart of them to get repeat business. Even my kids say “Dad, look you can get a grande for only $2!” But then I have to tell them its only if you’ve already bought from them in the morning.

The bad part is, anyone who visits Starbucks twice per day is going to have a skinny wallet, a fat belly, and an overstressed, over-caffeinated brain!