At the beginning of the year, I began publishing five days a week on my blog. I plan to continue publishing daily, Monday through Friday, for the remainder of this year.
I also plan to send out short email notifications to let you know when new blog posts are published.
I began doing this January 1st, which triggered a higher-than-normal unsubscribe rate. This is because historically I’ve only sent out a couple emails each week. So five emails a week — even if they’re brief — is a big increase.
How to Decrease the Number of Emails You Get from Me
After about a week of the new schedule, a friend and subscriber sent me this brief note:
I love your stuff but I’m getting too much too fast, friend.
Is there a sub-list that slows it down? I hate to just unsubscribe.
Up until now I’ve not had a sub-list. I thought it was a good idea, so I’ve now created one.
When you subscribe using the form below, two things will happen:
- You will be automatically unsubscribed from my primary email list.
- You will be added to my “once per week” email list. This means you will get no more than one email per week.
So… want to decrease how often you hear from me? Just subscribe to my “slow it down” list below.
“Slow It Down, Ryan! I’d Prefer 1 Email a Week or Less…”
Sign up here to get on the “once a week” email list:
As always, thank you for being a subscriber. I value my relationship with you.
-Ryan M. Healy
Similar Posts:
- Important Blog Updates
- Bye-Bye Email Subscribe Button
- Updated: Copywriting Check List
- Reasons Why People Unsubscribe
- Is It Spam or Is It Something Else?
About Ryan M. Healy
Ryan Healy is a direct response copywriter. Since 2002, he has worked with scores of clients, including BoostCTR, Alex Mandossian, Terry Dean, and Pulte Homes. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and is a regular contributor to WordStream.com, BoostCTR.com, and MarketingForSuccess.com.
I launched my freelance copywriting career on June 13, 2005. Much to my surprise, I landed three clients in the first two weeks. If you'd like to discover how I did it, then click here now » |
{ 4 comments… read them below or add one }
Smart thinking Ryan. I’d always kinda assumed you need something clever (and expensive) like infusionsoft to do this sort of list segmentation. But looks like you’re doing it with a bit of aweber automation. Nice.
Ian
PS I’m staying onboard for the more frequent emails though…
Ian Brodie recently posted..The Twin Track Strategy For Startup Professional Firms
Thanks, Ian. :-)
Yeah, it didn’t occur to me until recently that I could use Aweber’s automation rules to set up two separate lists: a core daily list and a separate weekly list.
I’ve got it set up so nobody can be on both lists at the same time unless they use two different email addresses.
P.S. Thanks for staying on the core list, Ian! :-)
Ryan M. Healy recently posted..Stop Daily Emails: Get Updates Once Per Week
Hey Ryan,
I just hopped over here from Lori Taylor’s blog. I figure if she had such nice things to say about you I better see what the fuss was all about :). It’s funny you brought this up. I host a podcast and our email list was growing, but until about 2 months ago people were unsubscribing as fast as they were subscribing. We publish 3 interviews a week for our podcast. So we sent 3 emails a week. Then it occurred me to actually stop doing this and put it all in one email. I also made a point to start writing more in the email than what’s already in the show notes.
Open rates went up and people stopped with the unsubs. So I think there’s something to be said for once a week.
Srinivas recently posted..Firefighters vs Trailblazers
Hey Srinivas,
Thanks for tipping me off about Lori’s post. Somehow I had missed it until I saw your comment!
I think email frequency should vary by market and list. Some markets tolerate more email than others. It’s probably best to experiment to find the right frequency.
I will say that in every test I’ve done, daily (5 days a week) publishing boosts site traffic quite a bit.
Ryan M. Healy recently posted..How the Media Tries to Get You to Vote for Bad Candidates