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Why You Should Never Claim You’re the Best

You should never claim you’re the best in your ads. Here’s why… Reason #1: It’s difficult, if not impossible, to prove anything is “the best.” Reason #2: Even if you could “prove” it, most people would still be skeptical. Reason #3: Blatant boasting is always a turn-off. Reason #4: It does nothing to further the […]

Basic Sales Appeals Go on Forever

On page 110 of How to Make Your Advertising Make Money, John Caples writes: Techniques change, but basic sales appeals go on forever. Therefore, when you are searching for an idea to sell your product or service, don’t forget to review the ideas that have been successful in the past. I’ve gotten some great ideas […]

How to Get Inside Your Prospect’s Head

As you might already know, I’m currently looking for any questions you may have about how to grow your copywriting business. Tammy responded late last night. Although she’s not currently looking for clients, she still asked an excellent question. Here it is: What steps do you take to learn every single thing you can about […]