Posts tagged as:

advertising

Drayton Bird: “The Best TV Ad Ever”

by Ryan M. Healy

in Advertising, Case Studies

While I was in Chicago for Ken McCarthy’s System Seminar, I had the opportunity to meet Drayton Bird.
He’s incredibly bright. And he’s got a wicked sense of humor.
Anyway, he says the best TV ad ever is this one advertising the Volkswagen Beetle. It’s from 1964.

A few things stand out to me:
1. The commercial immediately activates [...]




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Direct Mail Advertising – A Few Observations

by Ryan M. Healy

in Advertising, Copywriting, Internet Marketing

Direct mail advertising is very different than online advertising.
With direct mail, you have to find or compile a list of people who will be a good fit for your offer. The people you mail may or may not be interested in your product or service. They’ve never asked for you to contact them.
Plus, to complicate [...]




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Forget Plan B!

by Ryan M. Healy

in Business, Case Studies, Mindset, Success

Back in the summer of 2005, I found myself between a rock and a hard place.
On April 19, 2005, exactly one month after my second child was born, I quit my job to pursue a new career as a financial planner. I was able to do this because I had received a bonus and, at [...]




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How Far Is Too Far in Advertising?

by Ryan M. Healy

in Copywriting, Ethics, Examples

There is a huge dichotomy in advertising.

On the one hand you’ve got the pressure to perform: to make your advertising as profitable as you possibly can.

On the other hand you’ve got the pressure to be ethical: to be as honest as possible in your advertising.

Last week I raised the issue of using fake scarcity to [...]




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Brandwashed

by Ryan M. Healy

in Blogging, Business, Psychology

You might wonder why I asked you to tell me your favorite brands a couple weeks ago. The reason I did this was to prove a point: brands are powerful.
In a world of information overload, brands are even more important. They give us a decision shortcut — a way to side-step all the choices we’re [...]




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