by Ryan M. Healy on October 4, 2010
Last week, I watched the season premiere of The Middle, a sitcom about a middle-class American family living in middle America. In the first episode of the second season, Frankie, played by Patricia Heaton, gets on a kick to be more punctual and proactive with her family. Of course, based on her poor track record, [...]
How to Break Through Writer's Block and Write Winning Ads
Even the best copywriters sometimes get stuck for words and struggle to write winning ads. But what if there was a surefire way to smash through writer's block and write winning copy almost every single time? Good news -- there is.
Click Here to Read the Complete Article »
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by Ryan M. Healy on May 21, 2010
While I was in Chicago for Ken McCarthy’s System Seminar, I had the opportunity to meet Drayton Bird. He’s incredibly bright. And he’s got a wicked sense of humor. Anyway, he says the best TV ad ever is this one advertising the Volkswagen Beetle. It’s from 1964. A few things stand out to me: 1. [...]
The Best Link Cloaker?
I've tried a number of link cloaking solutions through the years. None of them provided me with what I wanted. But thanks to Michel Fortin, I discovered a new link cloaking and link tracking service that I’ve fallen in love with!
Read My Review Here »
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by Ryan M. Healy on February 10, 2010
Direct mail advertising is very different than online advertising. With direct mail, you have to find or compile a list of people who will be a good fit for your offer. The people you mail may or may not be interested in your product or service. They’ve never asked for you to contact them. Plus, [...]
31 Tips for Working with Clients
Every freelancer should read this report BEFORE they start accepting clients. And then re-read it again after they’ve had a few. This could easily save smart freelancers from getting ripped off and spinning their wheels with deadbeat clients.
Click Here to Get the 31 Tips »
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by Ryan M. Healy on December 7, 2009
Back in the summer of 2005, I found myself between a rock and a hard place. On April 19, 2005, exactly one month after my second child was born, I quit my job to pursue a new career as a financial planner. I was able to do this because I had received a bonus and, [...]
How to Break Through Writer's Block and Write Winning Ads
Even the best copywriters sometimes get stuck for words and struggle to write winning ads. But what if there was a surefire way to smash through writer's block and write winning copy almost every single time? Good news -- there is.
Click Here to Read the Complete Article »
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by Ryan M. Healy on November 19, 2009
There is a huge dichotomy in advertising. On the one hand you’ve got the pressure to perform: to make your advertising as profitable as you possibly can. On the other hand you’ve got the pressure to be ethical: to be as honest as possible in your advertising. Last week I raised the issue of using [...]
Which Half of Your Advertising Is Wasted?
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising.
Start Tracking Now! »
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