I’ve been researching affiliate programs — both from a manager and affiliate’s perspective — quite a bit this year. I’ve conducted this research to see how widespread affiliate commission theft is… and… to gather ideas for a new info-product I’m creating about how to start, differentiate, and grow affiliate programs. Anyway, what I’ve discovered is […]
Continue readingOne reason affiliates lose commissions is because they don’t cloak their affiliate links. Most affiliate links are long and ugly. If you’ve been online for very long, you can easily tell the difference between a regular link and an affiliate link. Anytime you use a blatant affiliate link, your potential buyers may feel resistance and […]
Continue readingA few months ago, this question was posted to one of the private Yahoo groups I belong to: > Hi, > > Could someone tell me what are the big parts that make > up SEO? Can one say that X things make up ones rankings? > > For example with direct mail, it’s the […]
Continue readingIf you’re thinking about attending the Copywriting & Direct Marketing Master Class on April 12, 2010, but you’re still on the fence, then here are 3 more good reasons you should attend. Reason #1: I’m going to be there. In fact, I’ve already booked my flight into Chicago O’Hare International Airport (ORD), and I’ve made […]
Continue readingDo you know Drayton Bird? In direct response marketing, he’s a living legend. After all, not many can say they worked with David Ogilvy. And not many can claim being the top trainer for the biggest direct marketing agency in the world (Ogilvy & Mather). Plus, Drayton’s experience runs the gamut. He’s helped small businesses, […]
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