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What a Strange Few Days It’s Been

If there is one thing I’ve learned in my 10 years of copywriting, it’s that you can never quite predict what’s going to produce modest results… and… what’s going to take off like a bullet from a gun. I’ve written plenty of pieces that have pulled in customers and produced a decent profit. Likewise, I’ve […]

Should a Direct Marketing Magazine Have Boring Headlines?

Irony of ironies: Direct Marketing News has the most boring headlines ever. Here are samples from the cover of the August 2011 issue…

Your Lack of Money Is a Money Problem (Or at Least You Think It Is)

A common theme I’m seeing come up over and over again among the customers of my clients’ businesses is this: “I’m broke. I can’t order/register/subscribe because I don’t have any money.” I guess I can’t blame people for tossing out financial objections. After all, a lot of people are hurting financially, and we all have […]

Does Frequent Blogging Encourage Bad Writing?

I’ve been blogging on at least a weekly basis since 2004. During that time, I’ve written hundreds of blog posts… and I’ve read even more. One thing I’ve noticed is that most bloggers pay little attention to the quality of their writing. To simply publish another blog post is good enough. It seems to me, […]