Back in my early twenties, I was a rabid buyer of business opportunity products. Although I didn’t know it at the time, I was what the industry calls a “hyper responder.” I bought all kinds of different info-products that taught different methods of making money. If the idea appealed to me… and the premise for […]
Continue readingAbout seven or eight years ago I bought AWAI’s Accelerated Program for Six-Figure Copywriting. I still have the magalog that sold me on buying the program. When I got it in the mail, I literally blocked out the next evening to read it. So when I got home from work the following day, I sat […]
Continue readingJust about all practitioners of direct response marketing know: When a piece is mailed twice, it’s most likely profitable. Well, the same thing is true for email. When you see the same email — with the same subject line — sent out twice, it’s probably a winner. What’s interesting is that almost NOBODY does this. […]
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