Finding the Right Emotional Trigger

Have you ever tried to persuade somebody of certain belief or to take a specific action? It’s rarely easy. For the most part, us humans are hard-headed creatures set in our ways. I was reminded of this when we went to get our family photos taken this morning. We all got dressed up (our three […]

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Waiting for a Reason to Buy

Yesterday I was on the phone with a potential client. He has a very unique product (nothing to do with marketing, biz opp, real estate, weight loss, or anything like that) — and due to the nature of the product, he expects it will be quite viral. During our conversation, he told me his overriding […]

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